Avid Launches Subscription Solution for TV and Media


BURLINGTON, Mass., September 21, 2022 – , Sept. 21, 2022 (GLOBE NEWSWIRE) — Avid® (Nasdaq: AVID) in the present day introduced the next-generation of Maestro, a brand new subscription-based software program answer for real-time broadcast tv graphics. Available instantly, this absolutely backward appropriate answer gives graphics groups the ability, flexibility and scalability to supply and ship the very best quality graphics attainable for on-air and studio video wall content material.

Graphics groups can now deploy Maestro software program on industrial off-the-shelf (COTS) {hardware} or present Avid Maestro | Engine {hardware} to energy a quicker and extra versatile answer that can be utilized for any stay manufacturing workflow, whether or not it’s information, ​sports activities, present affairs or particular occasions. New and present Avid graphics prospects can future-proof workflows within the cloud whereas persevering with to profit from the acquainted industry-leading full suite of instruments designed to fulfill each stay graphics want.

The Maestro graphics suite delivers new return on funding by means of full backwards compatibility so customers can proceed to work with content material they created in earlier variations of Maestro. The answer additionally offers tight integration with Avid’s answer portfolio, together with the MediaCentral® platform which allows manufacturing groups to simply incorporate graphics into their workflows. In addition, the brand new Maestro can be utilized in environments with present ​Maestro | Engine {hardware} and it helps HD/UHD over IP (25G), UHD 12G and HDR workflows, bringing extra flexibility to fulfill in the present day’s and tomorrow’s graphics necessities.

Users of this subsequent era of Maestro can now leverage a simplified subscription mannequin, offering groups with the pliability to scale to fulfill altering business wants whereas futureproofing their group for migration to the cloud. With a Maestro subscription, customers acquire entry to the most recent software program and options, in addition to a safer and simply managed IT infrastructure deployed on Avid licensed {hardware}—permitting customers to deal with doing their greatest inventive work.

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“With easier access and better workflow integration, the new Maestro subscription solution solves the need for news and sports production and graphics teams to have tighter collaboration and faster content turn-around,” mentioned, David Colantuoni, Vice President, Product Management for Video and Media Solutions, Avid. “With today’s Maestro graphics, teams are able to rapidly illustrate more compelling broadcasts and events for their audiences, while taking advantage of our new subscription model to gain the flexibility to adapt to the evolving requirements in demanding production environments.”

For more information on the new Maestro graphics solution, please visit https://www.avid.com/products/maestro.

Avid Powers Greater Creators 
People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success. 

© 2022 Avid Technology, Inc., Avid, its logo, Avid Maestro and Avid MediaCentral are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All rights reserved. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. Details are available at www.avid.com/legal/patent-marking.

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PR Contacts
Dave Smith – Americas

Neil Beston – EMEA/ANZ
+44 (0) 7770 644 136

Red Lorry Yellow Lorry (Avid’s PR agency)  

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