Ann Taylor and LOFT Expand BCRF Partnership with New

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NEW YORK, Sept. 22, 2022 (GLOBE NEWSWIRE) — In honor of Breast Cancer Awareness Month, main attire manufacturers, Ann Taylor and LOFT, at this time introduced the enlargement of their ongoing partnership with the Breast Cancer Research Foundation (BCRF) by becoming a member of forces to lift funds for analysis. Through highly effective tales advised instantly by ladies impacted by and residing with breast most cancers, Ann Taylor and LOFT have created “A Sisterhood of Strength” that celebrates unstoppable ladies who solely get stronger. The two manufacturers have additionally introduced the launch of Pink Day, a brand new, recurring model vacation that can give attention to fundraising for BCRF’s necessary analysis.

“Ann Taylor and LOFT are committed to supporting women, and every woman has been affected by breast cancer in some way. Because of this, our brands have proudly partnered with BCRF for the past 17 years through a variety of efforts in our stores, through our websites, and in our corporate offices,” says Lexy Onofrio, Senior Vice President of Brand & Creative Marketing, Ann Taylor and LOFT. “This year, our annual campaign takes on a new layer as we form a sisterhood of strength by sharing the powerful stories of resilience from five inspiring women.”

To create the marketing campaign, Ann Taylor and LOFT gathered a gaggle of breast most cancers thrivers at their company headquarters the place the ladies every shared their tales of prognosis and remedy. Through pictures and video captured throughout the shoot, the manufacturers will carry consciousness to BCRF, the very best rated breast most cancers analysis group within the U.S., and the ever-present want for breast most cancers analysis. The Better Together marketing campaign will embody a full window takeover within the Times Square LOFT location, whereas the sisterhood of thrivers’ tales will probably be shared throughout all digital advertising and marketing channels, and each manufacturers’ social media channels.

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This yr, Ann Taylor and LOFT may even introduce Pink Day on October 1st, the place the manufacturers will match as much as $100,000 in buyer donations made to BCRF in shops, together with Ann Taylor Factory and LOFT Outlet, and on-line all through the day. In addition to the donation match, each manufacturers will increase funds for BCRF by promoting Cares Cards in shops (from which 90% of the acquisition value will instantly profit BCRF), in addition to taking buyer donations at registers and on the manufacturers’ web sites now via October thirty first.

“Ann Taylor and LOFT have stood by our side year after year,” stated BCRF President and Chief Executive Officer, Myra Biblowit. “Their unwavering commitment has enabled scores of scientists to examine ways to better prevent, diagnose, and treat breast cancer. We are deeply grateful for their steadfast support of our shared mission to improve the health of women the world over.”

Since 2005, Ann Taylor and LOFT, alongside with their devoted purchasers, have raised over $55 million {dollars} for BCRF, funding over one million hours of critically necessary breast most cancers analysis. The manufacturers’ help of BCRF has superior analysis in breast most cancers prevention that’s important to enhancing remedy choices and ending breast most cancers as a life-threatening illness.

For extra details about Ann Taylor and LOFT and their partnership with BCRF, go to www.anntaylor.com/anntaylorcares and www.loft.com/loftcares.

ABOUT ANN TAYLOR
Ann Taylor is an iconic American sportswear model rooted in a heritage of workwear. Blending the most effective of refined, related design with notable high quality and match, Ann Taylor lives as much as the expectations of at this time’s completed lady via inspirational fashion for wherever she is headed, a customized expertise, and a perception that empowered ladies empower ladies. Founded in 1954 in New Haven, CT, at this time Ann Taylor has over 200 shops and retailers throughout the US and affords on-line procuring at AnnTaylor.com.

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ABOUT LOFT
LOFT creates optimistic, female, and versatile clothes for a variety of girls with one widespread fashion objective: to look and really feel assured. From all day, any day must-haves to vogue with a wink, LOFT persistently serves up head-to-toe outfits and good items at an unimaginable worth which makes getting dressed really feel easy. Launching in 1998, at this time LOFT has over 500 shops and retailers throughout the US and affords 24/7 procuring at Loft.com. 

ABOUT THE BREAST CANCER RESEARCH FOUNDATION
Breast most cancers is a posh illness with no easy answer. Research is the important thing to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, BCRF is the most important non-public funder of breast most cancers analysis on the earth. Investing in the most effective minds in science—from these investigating prevention, prognosis, remedy, survivorship, and metastasis—and foster cross-disciplinary collaboration, BCRF’s method accelerates all the discipline and strikes us nearer to the solutions we urgently have to be the top of breast most cancers. Learn extra and get entangled at BCRF.org.

Media Contact:
Jennifer Girvan
Senior Manager, Public Relations
(917) 575.7515
Jennifer_Girvan@anninc.com

A video accompanying this announcement is on the market at: https://www.globenewswire.com/NewsRoom/AttachmentNg/f5616d79-6a62-49af-9bfb-57a6feb375b6

A photograph accompanying this announcement is on the market at: https://www.globenewswire.com/NewsRoom/AttachmentNg/314830ce-bb4a-4868-92a1-ccf63e3b9779

 



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