Bengaluru, November 3, 2026: Wipro Consumer Care has appointed Hypothesis, the creator marketing agency from Only Much Louder (OML), as its social media and influencer marketing partner for nine of its brands, including Safewash, Softouch, Maxkleen, Giffy, Glucovita, Sweet ‘n’ Healthy, JO, Chandrika, and Soundarya.
The partnership will see Hypothesis handle creative strategy, content development, social media execution, and influencer-led communication for these brands. Content will be tailored to each brand’s positioning, consumer needs, and regional preferences, according to the companies.
Mandate covers content and influencer strategy
The agency mandate aims to strengthen the digital presence of Wipro Consumer Care’s established brands with coordinated planning and execution across social media platforms. The approach will focus on building stronger consumer connections through content that aligns with each brand’s identity and resonates with local audiences.
Statements from Wipro Consumer Care and OML
Ravindra Ramavath, Senior General Manager – Marketing at Wipro Consumer Care, said the company’s brands serve different consumer needs across markets, and content must reflect that understanding. “This partnership with Hypothesis will help us strengthen our social media presence and work with relevant creators to show how our products fit into consumers’ everyday lives,” Ramavath said.
Devarshi Shah, Chief Growth Officer at Only Much Louder, stated, “Creating relevant content starts with understanding local culture and how consumers relate to each brand. We look forward to working with Wipro Consumer Care to bring together audience insights, creative strategy, and the right creators to develop content that connects with consumers across these markets.”
Brands included in the partnership
The nine brands covered under the new mandate are Safewash, Softouch, Maxkleen, Giffy, Glucovita, Sweet ‘n’ Healthy, JO, Chandrika, and Soundarya.
Wipro Consumer Care is a consumer goods company with a portfolio spanning personal care, home care, and food products.
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