Lucknow, October 27, 2026: Mahesh Shukla, Founder and CEO of PayMe India, was presented with the Award for Financial Empowerment by Uttar Pradesh Chief Minister Yogi Adityanath at the TOI Youth Icons Summit & Awards in Lucknow on October 27, 2026.
The event gathered young achievers from across Uttar Pradesh, including sportspersons, entrepreneurs, technologists, and artists. PayMe India was recognised for simplifying access to credit and supporting financial decision-making among young and underserved segments.
Recognition for digital lending initiatives
PayMe India, headquartered in Noida and registered as an NBFC with the Reserve Bank of India, offers instant, collateral-free personal loans of up to ₹5 lakh through a fully digital, paperless process. The company, founded by Mahesh Shukla in 2016, works with regulated NBFC lending partners and holds ISO 27001 certification.
Shukla, who began his career in banking and retail lending, established PayMe India after observing the challenges faced by salaried and first-time borrowers in accessing short-term credit. The company now employs several hundred professionals.
Focus on Uttar Pradesh’s young population
PayMe India sees Uttar Pradesh’s young workforce and increasing digital adoption as a significant opportunity for expanding its digital lending services. The company aims to reach more salaried professionals, first-time borrowers, and small-town customers across the state.
“This award reinforces what we believe at PayMe India: financial services must be easy to reach, so that people can make confident financial decisions. It is special to receive this honour in my home state. Uttar Pradesh has a young, aspirational population, and there is tremendous scope to deepen financial inclusion here. I dedicate this award to our team and to every customer who has trusted us,” said Mahesh Shukla, Founder and CEO of PayMe India.
About PayMe India
PayMe India (Huey Tech Pvt. Ltd.) was founded in 2016 by Mahesh Shukla and is based in Noida. The platform provides instant, collateral-free personal loans through its app and website, targeting salaried and underserved Indians.
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