Volkswagen Group reviews sales model in selected European markets

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Despite potential adjustments in the short- and mid-term, the Volkswagen Group continues to consistently pursue its long-term target of a ‘Direct to Customer’ sales model with a Full Agency. Working towards this ambition, gaining more insights on the Agency is crucial. Therefore, it will be continued in three different areas:

  • The successful and established Fleet Agency is to be further scaled and optimized.
  • The Full Agency for vehicles across all drivetrains – not just BEVs – will be established in the designated markets Ireland and Sweden.
  • The CUPRA brand as Agency forerunner of the Group will continue to sell its BEVs in the Agency model.

The other brands currently operating the BEV Agency model, being Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, Škoda and Audi, will participate in above-mentioned review process. The markets involved are France, Germany, Poland, Spain and the United Kingdom.



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