Mumbai, October 29, 2026: The Func. Lab has entered the creatine supplement market with the launch of its new range, integrating creatine into hydration and protein products to simplify daily supplementation. The new offerings, CREASalts and Crea Protein, are designed to help consumers incorporate creatine into their existing routines without adding extra steps.
The move comes as creatine gains popularity in performance nutrition, with The Func. Lab aiming to address supplement fatigue by embedding creatine in products such as hydration drinks and protein powders. The company was founded by Sohrab Khushrushahi, Sahil Kukreja, and Daneesh Davar.
Details of new product range
CREASalts combines 3 g of creatine monohydrate, 500 mg of sodium, 105 mg of potassium, 30 mg of magnesium, and 1 g of taurine per serving, offering both hydration and creatine support in a single drink. Available in Watermelon, Guava, Berry, and Citrus (Lemon) flavours, CREASalts is priced at ₹500 for 15 servings and ₹1,000 for 30 servings.
The Protein + Creatine range is available in both plant-based and whey-based formulations, each providing a serving of protein with 3 g of creatine monohydrate. The plant-based version uses pea and rice protein isolates, while the whey-based version combines whey protein with creatine. Flavours include Chocolate, Dark Chocolate, Vanilla, Coffee, and Unflavoured.
Pricing and availability
Plant Protein + Creatine is offered at ₹600 for the Travel Pack, ₹1,250 for 500 g, ₹2,500 for 1 kg, and ₹4,500 for 2 kg. Whey Protein + Creatine is priced at ₹1,500 for the Travel Pack, ₹3,600 for 500 g, ₹7,000 for 1 kg, and ₹11,900 for 2 kg. The products are available online via the company’s website and marketplaces such as Amazon and Flipkart, and offline at select supermarkets, wellness stores, and gyms in Mumbai, Delhi, and Bangalore.
Co-founders on product philosophy
Sohrab Khushrushahi, Co-founder, said the main challenge with creatine is consistency, and the new range aims to make supplementation part of consumers’ existing habits. Daneesh Davar, Co-founder, noted that creatine is often seen as a supplement for bodybuilders, but the company wants to make it more accessible, particularly for women and those focused on long-term strength and fitness. Sahil Kukreja, Co-founder, added that combining creatine with hydration and protein simplifies routines and reduces the need for multiple separate supplements.
Company background
The Func. Lab is an Indian clean-label performance and functional nutrition company focused on hydration, protein, and wellness solutions. Its products are formulated without fillers or unnecessary additives and are independently lab-tested. The company’s portfolio includes Whey Protein Isolate, Whey Protein Concentrate, Plant Protein, and Salty Electrolytes, targeting athletes, professionals, parents, and everyday consumers.
Disclaimer: This article is based on a press release provided by the concerned organisation and has been edited for style and clarity with the assistance of AI tools. BusinessFortnight does not verify, endorse, or take responsibility for the claims, figures, or statements made in the original release.
