National, October 27, 2026: TagMango has partnered with US-based ClickFunnels to launch Backstage Pass, a new live-first platform aimed at enabling creators to engage and monetise their audiences directly, bypassing social media algorithms. The launch was announced at Funnel Hacking Live in Las Vegas, with the US as the initial market, followed by India.
TagMango, a Y Combinator-backed creator monetisation platform with over 10,000 creators and 15 million users, and ClickFunnels, which has a community of more than 150,000 customers and 3,500+ Two Comma Club entrepreneurs, are combining their product and distribution strengths for the rollout. Backstage Pass is designed to help creators go live across Instagram, YouTube, Facebook and other platforms, then bring their audiences into a dedicated space they own, where they can monetise through subscriptions, exclusive access and live-commerce offerings.
Platform features and monetisation tools
Backstage Pass sessions begin with creators going live across multiple platforms for the first 15 minutes, with followers notified via push, email and SMS. Audiences are then invited backstage to continue the session. Each session is saved as an Encore, preserving chat and reactions, while AI identifies key moments and generates short-form clips for social media. Monetisation is enabled through Passes, which offer subscription or one-time access, and Drops, which allow for limited-time, limited-quantity live social commerce.
Expansion plans and leadership
TagMango will lead Backstage Pass expansion in the Indian subcontinent, while ClickFunnels will drive growth in the US and international markets. The platform is led by TagMango founders Divyanshu Damani and Mohammad Hasan, and ClickFunnels founders Russell Brunson and Todd Dickerson. Russell Brunson is also the founder of Funnel Hacking Live and author of three books on funnels and online business.
Creator targets and business model
In its first six months, Backstage Pass aims to onboard more than 1,000 creators across India and the US. The platform operates on a monthly subscription model and plans to deepen its use of AI to enhance audience ownership and monetisation. TagMango and ClickFunnels intend to position Backstage Pass as a layer between social platforms and creator-owned audiences.
Statements from co-founders
Divyanshu Damani, Co-founder of TagMango and Backstage Pass, said creators need a space beyond algorithms to reach their audiences and that live interaction is key to building real communities. Russell Brunson, Co-founder of ClickFunnels and Backstage Pass, stated that the next phase of the creator economy is about ownership and that Backstage Pass combines live experiences, audience ownership, and AI to help creators build lasting relationships and businesses.
Disclaimer: This article is based on a press release provided by the concerned organisation and has been edited for style and clarity with the assistance of AI tools. BusinessFortnight does not verify, endorse, or take responsibility for the claims, figures, or statements made in the original release.
