Chennai, October 21, 2026: Sweet Karam Coffee has announced the launch of ‘Mad Over Mysore Pak’, a nationwide initiative inviting consumers to submit their own Mysore Pak flavour ideas, with the winning entry set to be produced and sold as a limited-edition offering.
The Chennai-based brand said the contest allows participants to share original flavour concepts through videos, visuals or written entries, including family recipes, nostalgic variations or unconventional combinations. The campaign aims to engage Mysore Pak enthusiasts across India by letting them shape the next special edition of the traditional sweet.
Selection process and judging
Entries will be evaluated by Rakesh Raghunathan, food historian, MasterChef India judge and Sweet Karam Coffee’s Culinary & Cultural Ambassador. Raghunathan will shortlist and recreate the most promising submissions in the kitchen before moving finalists to a final tasting round.
Each finalist will receive a special box of the flavour they proposed. The ultimate winner’s creation will be added to Sweet Karam Coffee’s product range as a limited-edition Mysore Pak, available through both online and offline channels.
Consumer-driven approach
According to the company, the contest stands out by allowing consumers to originate the flavour ideas themselves, rather than voting on pre-selected options. “People aren’t voting on flavours the brand already picked. They’re writing the brief themselves,” Sweet Karam Coffee said in the release.
Brand background
Sweet Karam Coffee is a Chennai-based brand specialising in traditional Indian sweets and snacks, with distribution through online and offline platforms.
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