Smart Power India’s ‘Solar Se Samridhi’ Campaign encourages business owners in rural UP to adopt rooftop photo voltaic.

NEW DELHI, DELHI, INDIA, October 17, 2022 /EINPresswire.com/ — The “Solar Se Samridhi” marketing campaign by Smart Power India, a subsidiary of The Rockefeller Foundation in India, was launched in September. The marketing campaign goals to promote the adoption of Rooftop Solar in micro-enterprises and catalyse the vitality transition for hundreds of thousands of micro-enterprises by placing in place structural components to assist the market gamers. This is in line with the Government’s imaginative and prescient to improve the uptake of Rooftop Solar in the state. The UP Government not too long ago introduced the event of rooftop photo voltaic initiatives to solarise authorities and semi-government buildings as a part of its new renewable vitality initiative.

In the primary part of the marketing campaign, a cell van often called the “Solar Rath” has travelled across 55 villages in the Varanasi district, covering a distance of 1430 kilometres and engaging the people of Varanasi with interactive roadshows and performances. The campaign has engaged with 5300 potential rural MSMEs so far, with entrepreneurs showing interest in adopting rooftop solar for their businesses for more than 5kW of anticipated demand. The initiative has been gaining popularity in the villages.

With the “Solar Se Samridhi” marketing campaign, Smart Power India is advancing on the Government’s imaginative and prescient and organising interventions in the native communities to sensitise entrepreneurs about the advantages of switching to clear vitality for productive use. The marketing campaign is about to broaden its outreach to different components of the state, with actions beginning in the Mirzapur area quickly.

Encouraging the workforce, Mohan Kumar Sharma, Deputy Commissioner, Varanasi, UP, mentioned, “The state government is committed to supporting sustainability goals, and this campaign has added great value to the vision of the state. Switching to solar energy will help in reducing emissions in the state due to the use of conventional sources like diesel and help businesses grow in a sustainable way.”

On this vital milestone of the notice drive, Mukesh Khandelwal, Head C&I Programme, Smart Power India, mentioned, “It is great to see the positive response from the community through the past month showing acceptance for a switch to cleaner sources of energy. Smart Power India’s Rooftop Solar for C&I Programme has been driven by the renewable energy goals set by the Government and continues to improve socio-economic outcomes in rural India.”

Pooja Mishra
On Purpose
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