BSH Home Appliances Unveils Revitalized Siemens Brand to Redefine India’s Premium Home Appliance Market

  • Siemens, a globally renowned brand in premium home appliances, is positioned to influence the future lifestyle of Indian consumers
  • The legacy premium brand known for its intelligent solutions takes consumer centricity to the next level with the new refreshed brand identity
  • The new ‘Oven’ series iQ700 shows the brand’s commitment to technology leadership and sleek design

National, January 17th, 2024: BSH Home Appliances is excited to announce the strategic rebranding of Siemens Home Appliances heralding a new era of innovation and advancement in the premium home appliances segment.  The refreshed Siemens brand identity was unveiled in Bengaluru, representing a significant milestone in reshaping the future of high-end home appliances in the Indian market.

The futuristic products by the brand have been a consumer favourite across the globe since its inception for its built-in range and capabilities. The brand’s commitment to innovation, quality, and sustainability aligns well with the discerning preferences of Indian consumers who are increasingly seeking technologically advanced and aesthetically pleasing home appliances.

BSH recognizes the evolving landscape of the home appliances industry driven by a heightened focus on energy efficiency, intuitive features, AI integration, smart connectivity, and superior performance. As affluence grows in India, consumer preferences have shifted towards premium appliances, aligning with higher disposable incomes and exposure to global products. BSH strategically positions the Siemens brand as a leader in meaningful innovation, leveraging its renowned commitment to cutting-edge technology, quality, and sustainability. Siemens, a pioneer in shaping the global home appliances landscape, is set to enhance visibility in built-in kitchen solutions, drawing on its global leadership, iconic design, and legacy of setting benchmarks for performance and reliability.

The reshaping of the iconic and the most loved premium brand, Siemens was consciously designed following BSH’s commitment to consumer centricity. It tackles highly relevant societal topics based on a new perception of ‘Progress.’  As the brand that empowers Progress Seekers, Siemens Appliances sets itself apart by expressing intelligence and progressiveness through its products and services. The focus is on making technology approachable and joyful, revolutionizing the home with distinctive, modern, and sophisticated designs that captivate consumers.

Expressing his delight Mr. Saif Khan, Managing Director & CEO, BSH Home Appliances India said “With the new brand identity, Siemens Home Appliances aims to create holistic premium experiences for our customers powered by meaningful innovations and smart technologies that go beyond appliances and transform homes.  Siemens is poised to shape the future of living for Indian consumers, drawing on a legacy of excellence since its inception.  Siemens Appliances is not just introducing products; we are paving the way for a visionary and technologically advanced era in the homes of tomorrow.”

Re-shaped brand design for a more dynamic and modern brand appearance

The new visual identity system adopts a more dynamic and sleek modern brand appearance, embracing progress and embodying a future-oriented approach that aligns with the expectations of high-end Siemens consumers. The design features a vibrant color palette with deep blue, pure white, and the iconic Siemens petrol. Utilizing the power of typography and imagery the design now reflects the brand’s embrace of progress and future thinking, offering consumers a transformed visual world, which is urban, sleek, active and real, featuring unique, remarkable personalities.

Consumers can experience the refreshed design at retail touchpoints and experience centers in India. With a brand purpose centered on “empowering ambitions,” Siemens Home Appliances aims to redefine the home appliance landscape. The brand is committed to offering intelligent solutions that not only meet consumer needs but also delight and inspire. The reinvigorated Siemens brand is set to make a lasting impact on the premium home appliance market in India. BSH Home Appliances recently launched the game-changing iQ700 range of built-in ovens under the Siemens brand in India which defines the future of cooking. For the first time in the industry, the oven comes with an integrated camera that allows to select the browning level as per taste and preference. The Home Connect feature makes life simpler for users with a range of innovative features integrated into the oven. Made for smart Indian households, consumers can control the oven programs easily through voice control, smartphone, tablet, or touch display via the Home Connect App.  The oven’s menu comes with a high-resolution TFT-Touch display. An industry first, with the largest oven display, the high-contrast color screen offers you easy-to-use navigation.


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