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Škoda Auto India, in collaboration with PHD Media, has launched the ‘Responsible Exploration’ campaign aimed at promoting sustainability and rural development. It encourages explorers to collect single-use plastic waste during their adventures and deposit at Škoda dealerships, where it’s recycled into construction bricks. Partnering with the Public Welfare Department and NGO Keshav Sita Trust, discarded plastic waste is repurposed to construct roads in rural Kolavadai, Maharashtra.
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