Press Release
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Sep 8, 2022 11:00 EDT
PRAGUE, September 8, 2022 (Newswire.com)
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Not solely bullets determine wars. Ukrainian designer Mykola Kovalenko has made one anti-war poster per day since 24 Feb. – the daybreak of struggle in Ukraine. Now they’re accessible as NFTs on OpenSea in a fundraising marketing campaign by International Effectivity.
Another day of struggle, one other distinctive poster. A agency stance towards injustice and violence is a matter of precept for Mykola Kovalenko, an acclaimed and awarded Ukrainian graphic designer. He will not cease till peace is restored in Ukraine.
“I was deeply struck by the invasion. My life motto is ‘live to create’. The war directly contradicts my values, representing death and destruction. Therefore, I exert my work to fight it,” mentioned Mykola Kovalenko.
The backstory on this case is a private one. Mykola needed to flee Ukraine in 2015 earlier than discovering his new residence in EFFE Bratislava, Slovakia. Mykola had a intestine feeling that one thing horrible was cooking in his homeland, the place his family and friends reside – and made his very first poster as an anxious anticipation of the upcoming violence.
The very first poster is likely one of the rarest in his assortment of 120 NFTs. It will likely be listed as an ultra-rare NFT collectible on OpenSea.
Out of 120 posters Mykola has made to date:
- 80 are already accessible on the market as frequent NFTs for 1 ETH.
- 40 uncommon video NFTs are provided for bidding, beginning at 1.1 ETH.
- uncommon NFTs will embody ultra-rares with particular connection to the writer or struggle occasions.
There is a noble deed included: the NFTs are a part of a worldwide marketing campaign to boost funds to assist struggle victims. 80% of the generated cash will likely be transferred to a clear EUR account. Its use will then be determined by a committee consisting of 4 advertising executives, together with the CEO of International Effectivity. The committee will likely be headed by Mykola Kovalenko himself.
Mykola Kovalenko – chairman of the committee
Dáša Juríková – Brand Hub Director, Slovenská sporiteľňa (Erste Group)
Tatiana Svrčková – CSR Senior Specialist, Slovak Telekom (Deutsche Telekom)
Michal Maruška – Managing director, Ringier Slovakia (Ringier)
Daniel Abrahám – CEO, International Effectivity Group
“I have exhibited my art worldwide. However, this is my first truly borderless exhibition, thanks to global blockchain technology. And it might even be the most important one, for it has a very significant impact,” provides Mykola.
The declare of the marketing campaign is “BLOCK war with art. Start a CHAIN”. It’s not solely a reference to the blockchain, however to the acute want for international compassion too.
And now, a name to motion to show compassion into actual assist for Ukrainians in want: Mint Mykola’s NFTs and generate funds for trigger. Spread the phrase concerning the marketing campaign and be a part of the chain of solidarity that may assist block the impacts of the struggle.
Who is Mykola Kovalenko?
Mykola Kovalenko is a famend Ukrainian graphic designer with over 20 years of expertise in promoting companies corresponding to Publicis, FCB, LOWE, Saatchi & Saatchi and Effectivity Bratislava. Well identified for taking an energetic stance on social points, Mykola has initiated numerous worldwide social initiatives and held quite a few solo exhibitions.
Professional associations
- Member of the Art Directors Club / Slovakia
- Member of Brno Biennale Association / Czech Republic
- Honorary Member of the Art Directors Club / Ukraine
- Member of Ukraine’s most extremely regarded designer associations «4th Block”
More than 150 awards
- Red Dot Award: Communication Design / Germany, TOYAMA / Japan
- LOGOLOUNGE / USA, Lahti Poster Triennial / Finland
- Graphic Matters / Netherlands, BICeBé / Biennial of Poster / Bolivia
- Mut zur Wut / Germany, WOLDA / Italy, Greece, GOLDEN DRUM / Slovenia
- HOW Poster Design Competition & Awards / USA, GRAPHIS / USA
- European Design Awards / Greece, ADI Design Award / China
- GOOD 50X70 / Italy, International Triennial «The 4th Block» / Ukraine
- INTERNATIONAL POSTER BIENNALE / Poland, IPBM / Mexico
- Ukrainian Design: The Very Best Of / Ukraine
Jury member
- International Triennial «The 4th Block» / Ukraine
- Global Anti-Virus Graphic Design Exhibition / Main jury crew / Taiwan
- STRELKA International design biennale / Russia
- Biennale logos and logos TaMga / Russia
- Kiev International Advertising Festival / Ukraine
- ADC*E Awards / Spain
- ADC*UA Awards / Ukraine
- KAKADU Awards / Ukraine
- White Square / Belarus
In case of questions don’t hesitate to contact us.
www.intereffe.com
Source: International Effectivity
