As our lives evolve, so do our goals, lifestyles, expenses, cost of living, and dreams. But how many of us
actually think about giving our money the promotion it deserves? The money that works hard to grow our
wealth, to enable us to fulfill our aspirations.
Sabko life mein growth chahiye,
Sabko job mein promotion chahiye,
Waise hi wealth creation ke liye tumhare SIP ko bhi promotion chahiye!
Recognizing this, HSBC Mutual Fund has unveiled Apne #SIPKoDoPromotion, a unique digital
campaign to create awareness and educate investors about SIP Top-up and the role it plays in their long-
term wealth creation. The campaign is a series of three short films of 30 seconds each, with an aim to
encourage investors to embrace the concept of giving their money a well-deserved promotion by opting
for a Top-Up facility on their Systematic Investment Plans (SIPs).
SIPs are a popular investment tool that allows investors to invest a fixed amount in a mutual fund scheme
at regular intervals (monthly, quarterly, etc.). An SIP Top-Up takes this concept a step further. This facility
allows investors to increase their SIP by a fixed amount or percentage, at predefined intervals. A SIP
Top-up can take care of inflation, evolving lifestyles, expenses, etc. thus helping investors to save in line
with their regular income.
The Apne #SIPKoDoPromotion uses real life situations to nudge investors to opt for a top-up plan to
meet their long-term wealth creation goals. The aim is to bridge the disconnect between rising aspirations
and investment strategies by promoting the power of SIP Top-Up. Apne #SIPKoDoPromotion aims to
encourage investors to consider investing in a Sip Top-up, to align it with their evolving goals, lifestyle,
expenses, dreams, etc.
Commenting on the launch, Kailash Kulkarni, CEO, HSBC Mutual Fund, said, “SIPs are becoming the
go-to tool for retail investors to achieve their financial goals. Through our Apne #SIPKoDoPromotion
campaign, we want to emphasise on the power of compounding that an SIP Top-up brings in, aiding in
building long-term wealth. We want our investors to know that a Top-up can empower them to boost their
investments at par with their current income levels and hence be in control of their financial future.”
Commenting on the campaign, Sandeep Sreekumar, Vice President at BornHi Digital, said “Industry
Data shows that there are over 484.6 million people in India have SIPs as of March 31, 2024, but only
0.50% (roughly 240,000 SIPs), utilize the powerful Top-Up feature. This data insight ignited the spark for
this campaign. We believe Apne #SIPKoDoPromotion can reshape the narrative around financial
responsibility and investing by educating investors about maximizing their SIP potential through SIP Top-
Up.”
