Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, is expanding its snacks portfolio with the introduction of three products – Lite Chiwda, Gujarati Mixture and Farali Chiwda, under Chatkeens’ brand. The launch of the snacks comes as the country prepares for the forthcoming season full of festivities with people wanting to munch on tasty and satiating snacks perfectly spiced for the Indian palates.
The launch is aimed at capturing the drastically growing snacking market which continues to witness 12% growth rate. The Chatkeens snacks category at Parle Products is growing at 12% and is on track to significantly contribute to the company’s expansion. It boasts a diverse range of products which is an amalgamation of innovation and different tastes of India. The launch of the three new snacking range comes with an increased demand for a unique mix of superior quality ingredients and ethnic tasty snacking options.
For consumers looking for a light and tasty solution to their hunger cravings, Lite Chiwda presents a flavourful blend with light snacks for tasty & guilt free munching. The Gujarati Mixture comes as a one of a kind offering from the house of Parle, striking a perfect balance between spicy and sweet flavours. Launching just before the fasting season, Farali Chiwda is a satiating snack to carry consumers through the unexpected hunger pangs. Gujarati Mixture and Lite Chiwda will be launched in the Northern, Western and Central markets of India whereas Farali Chiwda would be retailed throughout India to cater to the needs of Indian consumers during fasting season.
Speaking on the launch, Krishnarao Buddha, Sr. Category Head, Parle Products, said, “With festivities around the corner, in-house snacking is on the rise and consumers are looking forward to exploring unique and tasty snacks. At Parle Products, we want to continue to grow that strong consumer ecosystem while catering to their every needs and hence, to make room on the shelf for snacks that delivers both on flavour and function, we are excited to announce the launch of the three new products- Gujarati Mixture, Lite Chiwda and Farali Chiwda.
We are hoping to cater to the rising consumer demand in traditional snacks that will provide a perfect balance between variety & taste while also staying relevant and on-trend with innovation during such trying times. Parle is an everyday brand and I believe that our consumers will find us whenever and wherever they look for quality products.”