India, October 28, 2026: Noise sold 10,000 units of its Master Buds Open earbuds within the first hour of launch on October 27, marking a strong debut for the brand’s entry into the open-ear audio segment.
The Master Buds Open, which features Sound by Bose technology, extends Noise’s premium Master Series into a new listening format. The launch comes as open-ear audio devices gain traction in India’s personal audio market.
Features and specifications
Master Buds Open is equipped with an ergonomic C-bridge design, a 10.8mm custom dynamic driver, and Dynamic EQ technology co-developed with six presets. The earbuds also offer 4-Mic ENC DNN technology for call clarity and provide up to 28 hours of total playback.
Market trends and pricing
According to Counterpoint Research, while India’s true wireless stereo (TWS) market grew by just 1% in 2025, shipments of open-wear stereo (OWS) devices nearly quadrupled during the year. The Master Buds Open is available in Carbon and Mercury metallic finishes at a launch price of Rs 9,999, and can be purchased via gonoise.com, Amazon, Reliance Digital, Croma and Vijay Sales.
Noise’s strategy in audio segment
Noise has positioned audio as a strategic growth pillar, with the Master Series offering premium design and Sound by Bose technology across in-ear, over-ear, and open-ear formats. The company said the Master Buds Open is designed for everyday listening and aims to provide a differentiated experience in the expanding personal audio category.
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