Microsoft overtakes Amazon in Interbrand's 2022 Best Global Brands Report

– Apple retains prime spot because the Top 100 Brands rating exceeds greater than $3 trillion for the primary time – a 16% enhance since 2021

– Airbnb (#54), Red Bull (#64) and Xiaomi (#84) are new entrants for 2022

– Microsoft (#2), Tesla (#12) and Chanel (#22) see the best YoY progress

– Nike (#10) enters prime 10 for the primary time, edging out McDonald’s (#11)

– Instagram (#16) overtakes Facebook (#17) as Meta’s most precious model

– Top 10 manufacturers make-up 53% of the overall worth of the desk

– Quantitative Environmental, Societal and Governance (ESG) information included into the Best Global Brands methodology for the primary time

NEW YORK, Nov. 3, 2022 /PRNewswire/ — Interbrand has at present introduced its Best Global Brands 2022 rating at Web Summit 2022. Apple holds onto the primary place for its tenth consecutive 12 months, whereas Microsoft has moved up into second place, overtaking Amazon.

Microsoft, Tesla and Chanel have seen the best YoY proportion progress, all growing model worth by 32%.

Despite Tesla’s continued progress, it couldn’t replicate the 184% enhance in model worth it noticed in 2021.

Top 10

With an 18% enhance in model worth, Apple (US$482,215m) has remained on the prime of the desk. It is adopted by Microsoft (US$278,288m), which has leapfrogged Amazon (US$274,819m) to be quantity two in the rankings. Google (US$251,751m) has held onto its quantity 4 spot.

The the rest of the highest 10 corporations are: Samsung #5 (US$87,689m), Toyota #6 (US$59,757m), Coca-Cola #7 (US$57,535m), Mercedes-Benz #8 (US$56,103m), Disney #9 (US$50,325m) and Nike #10 (US$50,289m) for the primary time.

The prime 10 manufacturers make-up 53% of the overall worth of the complete desk.

Table Value

The common model worth has reached over US$3 trillion for the primary time ever – a 16% rise from 2021 (US$2,667,524m).

A 16% enhance in the desk’s general model worth demonstrates the rising contribution an organization’s model has in driving its financial success. While monetary markets have proven important swings over the previous few years, the worth of the world’s strongest manufacturers have steadily elevated driving buyer selection, loyalty and margins.

Key Learnings

The quickest risers in 2022 (in phrases of brand name worth % change, year-on-year) considerably outperformed the quickest falling manufacturers on three Brand Strength elements – Direction, Agility and Participation.

• Direction – these manufacturers set a transparent route, guaranteeing that the complete group is aware of the place they’re going, and are working in direction of the identical ambition.
• Agility – having accomplished this, they transfer quick, bringing new services and products to market and, the place needed, pivoting to handle altering buyer wants.
• Participation – finally, bringing individuals on a journey with them and making them a part of the motion to create an interesting model world.

Chris Capossela, Executive Vice President and Chief Marketing Officer of Microsoft stated: “At Microsoft, we believe that technology can help empower every person and every organization on the planet to achieve more. While we continue to help customers digitally transform and leverage our technology to do more with less, we’re excited to grow with our audiences beyond brand constraints as a truly valuable part of their lives.”

Gonzalo Brujó, Global CEO of Interbrand stated: “As we journey via this era of financial uncertainty, essentially the most profitable manufacturers will proceed to make ever stronger connections with shoppers. It is now not sufficient to have a static business and model providing. Successful manufacturers know the best way to harness new know-how to create improved experiences for shoppers and develop into a very built-in a part of their lives.

“These top 10 brands defy the rules. They build exceptionally strong relationships with their customers, which allows them to extend the equity of their brand beyond traditional products, sectors or silos. They stand out in terms of leadership, empowerment and change—and with that comes value.”

For the entire Top 100 rating and report with trade traits and the complete methodology, go to www.bestglobalbrands.com.

For extra info, please contact: 

Emma Walkom, [email protected], +44 7531 474626, [email protected] 

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