New Delhi, November 9, 2026: Mankind Pharma’s PetStar has launched the ‘Picture 10 Lakh Ki’ campaign, offering pet owners a chance to win prizes worth a total of ₹10 lakh by participating through both digital and offline pet retail channels.
The initiative features PetStar Alpha products and encourages pet parents to visit participating pet stores, take selfies or create reels with their pets and PetStar Alpha packs, and share their entries on Instagram by tagging @petstar.in.
Prizes and campaign extension
The campaign offers a range of gadgets as prizes, including smartphones and smartwatches, with a combined advertised value of ₹10 lakh. In response to positive engagement and increased participation, PetStar has extended the contest finale, providing additional time for pet parents to enter.
How to participate
To take part, pet owners must visit select pet retail stores, capture a photo or reel featuring their pet and a PetStar Alpha pack, and upload the entry to Instagram with the appropriate tag. The campaign is designed to bridge online engagement with in-store experiences for pet parents.
About Mankind Pharma and PetStar
Mankind Pharma is an Indian pharmaceutical company, and PetStar is its pet care brand focused on products for pet health and wellbeing.
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