Ayodhya, November 9, 2026: ITC Mangaldeep has completed the first phase of its ‘Har Bhakt Shri Ram Tak’ initiative by installing 800 metres of tactile and Braille-enabled panels at the Ayodhya Ram Mandir, aiming to improve accessibility for visually impaired devotees. The inauguration took place on Deepotsav, marking the start of the company’s mission to make devotional experiences more inclusive.
The project translates collective digital participation into a physical accessibility intervention, allowing visually impaired visitors to navigate the temple premises with greater ease and independence. The panels provide tactile and Braille-based information to support a more accessible darshan experience.
Digital participation drives accessibility
As part of the initiative, Mangaldeep invited devotees from across India to write ‘Ram’ in their vernacular languages on a digital platform. Each digital entry symbolised a contribution towards the creation of the tactile and Braille-enabled pathway. In total, 3.45 lakh users participated, supporting the installation of the 800-metre-long panels within the temple.
Deepotsav inauguration and diya illumination
To mark the inauguration, 1.5 lakh diyas were illuminated at Sarayu Ghat, with each diya representing an individual digital expression of faith. This act transformed the collective participation into a physical celebration of devotion on the day of Deepotsav.
Ongoing commitment to accessibility
Rohit Dogra, Divisional CEO of the Matches and Agarbatti Division at ITC, said the initiative aims to make devotion accessible to all, combining technology and collective participation for a meaningful cause. Dogra noted that the completion of Phase 1 is an important step towards enabling visually impaired devotees to experience darshan with dignity and independence.
ITC Mangaldeep has previously undertaken projects in Ayodhya, including the Khushboo Path, which enhanced the festive atmosphere with devotional fragrances, and Digital Deepotsav, where over 1.3 lakh digital diyas were converted into physical diyas at the site. The company stated that ‘Har Bhakt Shri Ram Tak’ continues its commitment to accessibility and social inclusion in devotional spaces.
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