Aashni and Co, UK–based mostly Designer Luxury Fashion Retailer just lately partnered with N7 – The Nitrogen Platform to enhance its on-line procuring expertise for its clients
LONDON and MUMBAI, India, Sept. 20, 2022 /PRNewswire/ — In the autumn of 2012, Aashni and Co launched its flagship idea store in London’s pretty Notting Hill to pioneer probably the most coveted edge in Indian movie star designer manufacturers. Since then, the business has been recognized for giving UK residents entry to avant-garde South Asian designers by way of its high fashion, prepared-to-put on, jewelry, and accent collections.
Today, the attire retailer has change into one in every of London’s most coveted places for excessive-finish Indian style, attracting the curiosity of each style fans and celebrities from town and Continental Europe. Designers embrace Anamika Khanna, Anushree Reddy, Gaurav Gupta, Manish Malhotra, Sabyasachi, Ridhi Mehra, Seema Gujral, Vvani by Vani Vats, Varun Bahl, and the likes.
In 2016, Aashni and Co shifted its focus to the digital on-line retailer www.aashniandco.com with the dedication to serving its potential clients by way of worth-added digital channels. After the pandemic struck, they aimed to create a quicker and enhanced expertise for its South Asian diaspora group, which kinds a serious a part of its buyer base. As the site visitors has now exceeded a restrict, they plugged N7 – The Nitrogen platform’s CDN and AI–pushed Image Optimization (AIO) merchandise.
For starters, so as to speed up web page load time, enhance search engine optimisation, enhance consumer expertise and cut back bandwidth prices, one of many key areas to optimize is the photographs on web site. N7 – The Nitrogen Platform’s AIO routinely optimizes photos on the fly, improves velocity, and reduces infrastructure value.
Post pandemic, N7 – The Nitrogen Platform’s CDN, AIO, Java Script Accelerator (JSA), and Security options are quick turning into one of the crucial well-liked locations for seamless, easy digital shopping expertise for the net clients owing to its use of AI/ML know-how, and subsequently, that is ensuing into elevated conversions.
In India, the CDN and AIO market is dominated by overseas gamers however N7 – The Nitrogen Platform is the one Indian participant offering high quality, personalized CDN and AIO choices at a greater worth.
Akash Rathi, Head of Operations, Aashni and Co, says, “We evaluated quite a few CDN, JSA and AIO products, but N7 – The Nitrogen Platform has it all included in one. Our online platform has been garnering huge site visits and we want to deliver exceptional and seamless browsing and shopping experience for our customers as we know this will help us get more customers. Their JSA offering is unique and it’s accelerating our first party and third party java scripts.”
On this event, CEO Manoj Bubna of N7 – The Nitrogen Platform, explains, “We are helping Aashni and Co to provide visually better user experience by painting the page quicker and in a consistent manner and give the ability to its customers to interact with the site earlier. We have been immensely successful in the eCommerce space especially because of our depth and experience. Our eCommerce vertical package gives significant performance boost because of products like Predictive Caching, Instant Product Catalog Filter & search, Java Script Acceleration, etc.”
About N7 – The Nitrogen Platform
N7 – The Nitrogen Platform is a brand new age Digital expertise and Streaming platform that delivers higher digital experiences, drives conversions, and will increase engagement. It accelerates efficiency through the use of predictive caching, third occasion Java Script Acceleration and instantaneous rendering of catalog & product pages. With its extremely-quick community and edge computing, the Nitrogen platform is utilized by its globally situated clients to present accelerated content material supply, supreme high quality video, superior safety & hyper-customized experiences. It additionally features a actual digital expertise monitor that gives an unprecedented stage of perception into consumer interactions and server-facet software transactions. For enquiries, go to – https://www.n7.io/
Photo: https://mma.prnewswire.com/media/1902693/Aashni_and_Co_N7_Nitrogen_Platform.jpg
Logo: https://mma.prnewswire.com/media/1889640/N7_Logo.jpg
