Mumbai, October 9, 2026: JLL has launched its first major brand activation in India by projecting its identity across Mumbai’s Bandra-Worli Sea Link, following similar campaigns in New York and London as part of its Accelerate 2030 strategy.
The initiative marks a significant step in JLL’s efforts to deepen its presence in India’s commercial real estate market, which the company described as a critical hub for multinational firms establishing their second-largest real estate portfolios and workforces.
Brand campaign follows global rollouts
The Bandra-Worli Sea Link activation is part of JLL’s global brand campaign, designed to drive market differentiation and long-term value. The company said the timing reflects India’s emergence as a key operating base for global corporations and the growing importance of real estate decisions in business performance.
Radha Dhir, Chief Executive Officer, India, JLL, said the company aims to empower clients during this period of business expansion by leveraging its talent, global platform, AI capabilities, and data. Dhir noted that with over 18,000 professionals in India, JLL helps clients make real estate a competitive advantage.
Symbolism of the Bandra-Worli Sea Link
JLL selected the Bandra-Worli Sea Link for its visibility and symbolism of connection and progress. Siddharth Taparia, Global Chief Marketing Officer, JLL, said the landmark represents the scale and infrastructure that the company delivers for its clients. Taparia added that the activation illustrates JLL’s global Accelerate 2030 strategy and its translation into local momentum in India.
India’s role in JLL’s global strategy
The campaign bridges previous activations in New York and London, highlighting India’s economic momentum as multinational corporations establish Global Capability Centres and domestic enterprises expand. JLL said India is now a primary stage for the evolving future of work.
JLL is a global commercial real estate and investment management firm with a significant presence in India.
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