Jimmy’s Cocktails introduces The New Old Fashioned cocktail mixer

0
1

The New Old Fashioned is Jimmy’s Cocktails take on a classic, crafted by India’s #1 mixologist, Yangdup Lama

National, August 4 th , 2022: Radiohead Brands, makers of Jimmy’s Cocktails, India’s leading non-
alcoholic mixers company, introduces The New Old Fashioned cocktail mixer.
Crafted by Yangdup Lama, one of the world’s leading mixologists, The New Old Fashioned is a
welcome addition to the Jimmy’s Cocktails portfolio. Patrons and lovers of the good Old Fashioned
have been looking forward to a product like this.
Commenting on the new variant, Yangdup Lama, Head of Product, Jimmy’s Cocktails, said, “With
the release of the “New Old Fashioned” by Jimmy’s, The Fine and favourite All time classic with all its
complexities is soon going to be a household name in cocktail experience across people’s homes. This
finely balanced depth of aroma and taste is bound to take cocktail experiences to a new high. Cheers
to life and Cheers to the New Old Fashioned”
The Old Fashioned holds a special place for whiskey and cocktail lovers around the world. Also
considered as “the original cocktail”, The Old Fashioned’s history can be traced back to the 1800s.
Initially, “old fashioned” was more of a way of ordering a combination of bitters, water, and sugar with
the spirit of choice. It is much later that whiskey became the go-to liquor in the mix and gave rise to Old
Fashioned the cocktail we know today.While the appeal of this drink has been universal, few people
make it at home given the delicate balance it demands. The team at Jimmy’s set out to address just that
and has made the perfect component to this legendary drink available to consumers across the country.
The New Old Fashioned from Jimmy’s, while best enjoyed on ice mixed with whisk(e)y, lends itself well
to a variety of spirits and can also be enjoyed straight up as a refreshing non-alcoholic beverage. Its
flavour profile, yet again, is a testimony to India’s fast-growing love for cocktails and a new homegrown
ability to create world-class craft beverages that take the innovation game to a whole new level.
Commenting on the new product, Ankur Bhatia, Founder & CEO of Radiohead Brands, said, “We set
out to create the best Old Fashioned a few moons back, and what we have achieved after months of
planning, multiple rounds of tastings and product development, is truly a game changer for us, and our
consumers. The New Old Fashioned delivers the complexity of a bar-made drink, while providing the
convenience of making the drink at home to our consumers. The product meets all benchmarks of a good
Old Fashioned cocktail, and delivers the drinking experience consumers expect from bars.”
The New Old Fashioned is the eighth cocktail mixer from Jimmy’s Cocktails. They’d launched the Gin
Cherry Sour in partnership with Greater Than Gin earlier this year. Available in 250ml bottles priced at
₹99, The New Old Fashioned serves four cocktails as opposed to two cocktails made with all other
variants, and has only 25 calories per serve. The new variant is available in limited-edition Explorer Kits
exclusively on jimmyscocktails.com, and will be made available across the country and leading quick
commerce platforms soon.

See also  Gaurav Bhagat revolutionises entrepreneurship training with innovative board games

Founded by Ankur Bhatia and Nitin Bhardwaj, Jimmy’s Cocktails was conceived to bring a world-class
craft cocktail experience to consumers’ homes at a convenient and affordable price point. In a short
span, the brand has become the fastest-growing brand in the new and upcoming spirits mixers category.