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The out of doors marketing campaign successfully focused city audiences leveraging areas witnessing excessive footfalls in metro cities through the festive season.
INDIA, November 7, 2022 /EINPresswire.com/ — HP India has launched its newest vary of HP spectre 360 laptops with a multi-city programmatic digital out-of-home marketing campaign enabled via Lemma, the most important SSP for digital out-of-home and Yahoo, because the demand aspect platform.
The marketing campaign collectively executed by Lemma and Yahoo for HP aimed to achieve city out of doors audiences through the festive season in areas that appeal to the specified target market for the model. The marketing campaign was activated at malls and airports, recognized as prime clusters mapped to the marketing campaign’s key target market, arrived at using Lemma’s superior viewers shopping for and predictive analytics instruments
HP Spectre 360’s giant format video artistic was activated throughout metro cities with a transparent name to motion to scan the QR code and determine the closest retailer. Peak hour advert rendering on screens providing excessive dwell time via programmatic expertise powered the newest marketing campaign.
“We are delighted to have as soon as once more collaborated with Lemma to get probably the most out of our programmatic DOOH campaigns, attaining prime funnel, versatile timing and focused audiences for HPs aims with the Spectre 360 product launch, says John McNerny, Sr. Dir., Yahoo.
Commenting on the marketing campaign, Gulab Patil, Founder & CEO, Lemma, stated, “Programmatic Digital out of home enables brands to capitalize on the audience’s newfound appreciation for the outdoors. Leveraging advanced targeting tools and audience buying, marketers can reach the right target audiences at scale through large digital outdoor ads with minimal spillage.”
He continues,” HP’s campaign enabled by our integration with Yahoo’s DSP is a perfect example of how brands can use pDOOH effectively to reach audiences during the festive season by being present at sites with heavy foot traffic without exiting the digital media ecosystem.”
About Lemma
Lemma is the fastest-growing impartial SSP for Digital Out of Home, envisioning the transformation of DOOH into the mainstream digital ecosystem by establishing direct connections with main international Demand Side Platforms. Lemma has enabled multi-channel consumers and suppliers to attach and transact in DOOH with out modifying their platforms or doing a customized integration. This is a large leap ahead for the OOH trade, because it will increase each entry to provide and demand from a wider array of programmatic consumers and sellers across the globe, together with APAC, AMERICAS & EMEA.
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