The campaign aims to showcase what true freedom means for people during the current scenario
Bangalore, August, 2020 – As the entire country is gradually opening up from the strict and complete lockdown due to the existing Coronavirus pandemic, the past few months have offered people a chance to experience freedom in varied and multiple forms as they stayed indoors. Whether it is freedom from the noise pollution or relief from polluted air or freedom to pursue a hobby thought long ago or simply spending time with family, multiple and varied forms of freedom such as these have been unleashed during these trying times.
Keeping this in the view, House of Hiranandani, a premium real estate brand developing iconic integrated communities in India celebrated the 74th Independence Day with the #FreeInside ,a social media campaign which allowed people to showcase what independence meant for them while they stayed at their homes during such anxious times.
The core idea of the campaign was to bring positive side of life when everyone is struck by fear and anxiety due to the infection. Launched on August 7th, the campaign includes an online contest where people have shared their video bytes and Instagram reels about what made them feel #FreeInside in the past few months of lockdown. Participants sharing top three entries will be gratified with unique gifts and vocuhers.
With this unique initiative, House of Hiranandani has also shared its version of freedom through a captivating video. It showcased the manner in which a House of Hiranandani Home offers freedom to live a holistic life with its spacious homes, best-in-class amenities, lush green landscapes and engaging and lively communities. Staying at home helped the residents from our community spend their lockdown phase with positivity, productivity and good health.
Speaking about the campaign Prashin Jhobalia, VP Marketing Strategy, House of Hiranandani, said: “With this campaign we wanted our audience to see the better side of life as they remained indoors. The campaign provides our audience with a platform to share their happy moments of life experienced during lockdown.”
“Staying indoors and stepping outside only if necessary is currently the need the hour. On the occasion of this year’s Independence Day, we at House of Hiranandani take the opportunity to salute the dedication and determination of all corona warriors especially the healthcare workers who have been working tirelessly to save lives. We also urge people to stay indoors and take every possible step which can help us in overcoming this pandemic”, he added.