Carrollton, TX, October 25, 2026: HotelKey has announced a series of strategic leadership appointments aimed at expanding its global presence and enhancing operational performance. The company named Julie Arrowsmith as Executive Vice President and Chief Financial Officer, Craig Chait as Vice President for Asia-Pacific, Adnan Malik as Vice President for Europe, Middle East, and Africa, and Laura Atallah as Head of Marketing.
The appointments are intended to strengthen HotelKey’s financial management, brand positioning, and market reach across international hospitality sectors. HotelKey currently supports more than 25,000 contracted hotels, with over 15,000 properties live on its Hospitality Management Platform, serving 10 enterprise hotel chains and over 800 independent properties worldwide.
Leadership roles and experience
Julie Arrowsmith will oversee financial strategy, planning, and reporting, supporting growth initiatives and operational efficiency. She brings over 25 years of hospitality financial experience, having previously served as CFO and CEO at G6 Hospitality, the parent company of Motel 6 and Studio 6, and worked in public accounting with Deloitte.
Craig Chait, as Vice President for Asia-Pacific, will drive HotelKey’s expansion in the region, focusing on go-to-market strategy, sales, and partnerships. Chait has 30 years of hospitality technology experience, with prior roles at Oracle Hospitality, Xn protel, Planet, and operational experience at Accor and Marriott.
Regional and marketing leadership
Adnan Malik will lead the Europe, Middle East, and Africa region, responsible for market penetration, team building, and client relationships. Malik has over 20 years of experience in London’s luxury hotel segment, large-scale property operations, and enterprise SaaS, and has served as Managing Director of a global hospitality tech firm and CEO of an international hotel brand.
Laura Atallah, as Head of Marketing, will direct global marketing strategy, brand positioning, and demand generation. Atallah has more than 20 years of B2B SaaS and technology marketing experience, including leading product launches at Yardi and building marketing functions for early-stage tech companies.
Company statement on appointments
Aditya Thyagarajan, Co-Founder and President of HotelKey, said the new leadership team will help execute the company’s vision and deliver value to partners worldwide. “With Julie and Laura anchoring our financial and marketing strategies, and Craig and Adnan spearheading our vital APAC and EMEA markets, we have significantly strengthened our already exceptional leadership team,” Thyagarajan said.
HotelKey is a cloud-based property management platform serving the hospitality industry.
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