Gurugram, October 23, 2026: Honasa Consumer Limited has promoted Vipul Maheshwari to the role of Chief Product & Technology Officer (CPTO), the company announced on Friday. Maheshwari will oversee the product, technology, engineering and analytics divisions, with a focus on advancing Honasa’s AI-led transformation and agentic AI initiatives.
Maheshwari, who has been with Honasa for six years, has played a key role in developing the company’s data and product capabilities. In his new position, he will be responsible for scaling AI-powered systems aimed at improving decision-making, operational efficiency and workflow automation across the organisation.
AI to drive business transformation
Honasa Consumer, which manages a portfolio of seven beauty and personal care brands, is increasing its investment in AI-driven tools and intelligent workflows. The company is working on agentic AI systems designed to automate multi-step processes and coordinate tasks with human oversight, as part of its broader strategy to enhance productivity and organisational agility.
Maheshwari’s background in data and product management is expected to support Honasa’s efforts to embed intelligence into business operations and develop scalable solutions that deliver measurable business impact.
Leadership comments on appointment
Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, said Maheshwari’s elevation reflects the company’s commitment to internal leadership development and investment in capabilities for future growth. “Technology has always been an important enabler of our growth, and AI presents an opportunity to fundamentally rethink how we build and operate our business,” Alagh said.
Maheshwari said his priority will be to translate Honasa’s AI vision into scalable capabilities. “We are focused on developing intelligent workflows, enabling AI agents to support multi-step processes with the right guardrails, and embedding intelligence into everyday operations,” he said.
Professional background and company overview
Maheshwari holds a master’s degree in Mathematics and Computer Science from the Indian Institute of Technology Delhi. Before joining Honasa, he held positions at Delhivery and Global Analytics India Pvt. Ltd., where he worked on data-driven business solutions.
Honasa Consumer Limited is a digital-first beauty and personal care company headquartered in Gurugram, with a portfolio of seven brands and a focus on data-driven innovation and omnichannel distribution.
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