Acquisition Fosters Continued Expansion of the Network’s APAC Presence
PARIS, Nov. 15, 2022 /PRNewswire/ — APAC is dwelling to greater than half of the world’s inhabitants, and the well being market dimension is predicted to succeed in greater than $300 billion by 2030 – making well being manufacturers’ funding and presence within the area extra essential than ever. To proceed increasing its attain on this key market, Havas Group introduced immediately that it has acquired Bastion Brands, Australia’s main impartial well being communications company. Bastion Brands will combine into Havas Health & You (HH&Y), the world’s largest international well being community. This acquisition continues each HH&Y’s exponential progress underneath Global CEO Donna Murphy and its important evolution within the Asia Pacific area underneath CEO of APAC & LATAM Charles Houdoux, taking the community’s headcount in Australia to over 350.
Bastion Brands has been a strategic associate of Havas Health & You since 2019, servicing shoppers throughout the business and dealing intently with Havas Village Australia companions. The company was based in 2012 by Simon Davies and has grown to grow to be Australia’s main pharmaceutical and shopper well being advertising communications specialist. With places of work in Melbourne and Sydney, Bastion Brands is fostering a rising footprint of business in Southeast Asia. Its distinctive strategy of mixing ‘science and emotion’ in its communications options focusing on well being care professionals has been acknowledged with quite a few awards and finalist nominations on the prestigious Prime Awards.
“Bastion Brands is recognized for delivering significant and meaningful results for its strong client base of leading pharmaceutical companies across the world,” stated Yannick Bolloré, Chairman and CEO of Havas Group. “Adding its capabilities to our global Havas Health & You network will provide specialized health communications for both that region and our clients globally. Bastion Brands also complements fast growth within our health PR business Red Havas in Australia, and we’re thrilled to officially welcome the Bastion Brands team to our Group.”
In Asia alone, HH&Y has grown at over 20% every year, and buying Bastion Brands additional solidifies its management throughout 10 nations in APAC: Greater China, Japan, South Korea, Australia, Singapore, Thailand, Vietnam, Indonesia, Malaysia, and the Philippines. In response to speedy regional progress pushed by elevated consciousness of well being and wellness, the community has made important investments in its Villages and senior management to foster progress all through the area – establishing a regional hub for Southeast Asia and strengthening new expertise in Japan and China, as an illustration.
“Continuing our work with Bastion Brands is a perfect fit for our expansion in Australia and Asia Pacific – a region where our clients have many strategic opportunities. We have partnered with Simon Davies and his team on meaningful, high-profile client assignments for several years, and have built a strong and effective relationship to deliver outstanding outcomes,” stated Charles Houdoux, CEO of APAC & LATAM at Havas Health & You. “This more formal relationship is a natural progression and I know it will be a successful one – for our clients, for Bastion Brands and for Havas Health & You.”
“We are delighted to be joining the Havas family. The strength and momentum within Havas Health & You will help us accelerate our strong growth in Australia,” stated Simon Davies, Founder and CEO of Bastion Brands. “Now with access to and support from the Havas network, we will be able to offer deeper and broader services to clients, globally developed insights and specialised health products, and even more exciting learning and growth opportunities for our staff.”
As a part of Havas Group, Bastion Brands will add branding consultant of Havas Health & You and work intently with companions throughout the community to combine its business into tasks throughout the area.
About Havas Group
Havas is likely one of the world’s largest international communications teams. Founded in 1835 in Paris, the Group employs 22,000 folks in additional than 100 nations and operates by means of its three business items overlaying all communication actions. Havas Group’s mission is to make a significant distinction to manufacturers, companies and other people. To higher anticipate consumer wants, Havas has adopted a completely built-in mannequin by means of its 60+ Havas Villages all over the world. In these Villages, artistic, media and healthcare & wellness groups work collectively, making certain agility and a seamless expertise for shoppers. We are dedicated to constructing a various tradition the place everyone feels they belong, may be themselves, thrive and develop. Havas Group built-in into Vivendi in December 2017. Further details about Havas Group is obtainable on the corporate’s web site: havasgroup.com
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About Havas Health & You
Havas Health & You unites Havas Life, Health4Brands (H4B), Lynx, Red Havas and Havas Health Plus, all wholly owned well being and communications networks, with the buyer well being companies and practices of Havas Creative Group. The community’s strategy is centered round Human Purpose and has the expertise, tenacity, and expertise that well being corporations, manufacturers and other people have to thrive in immediately’s world. For extra data, go to www.HavasHealthandYou.com.
About Bastion Brands
Founded in 2012 by Simon Davies, Bastion Brands is Australia’s main well being advertising specialist company. Its companies embody Research, technique, artistic, medical schooling and digital. Bastion Brands companies Australia, Southeast Asia and a few international shoppers.
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