Global Meals Experience Platform Coke Is Cooking Launched by the Coca-Cola Company, Kick-Starts in India

The Coca-Cola Company, the world’s main beverage maker, immediately introduced the launch of its first-ever world meals expertise platform ‘Coke is Cooking’. The launch marks the starting of a long-lasting asset, designed to have fun and encourage the ardour for meals in every metropolis throughout the globe. It is an extension of Coca-Cola’s world model platform – Real Magic™ – which invitations everybody to have fun the actual magic of togetherness.
 
The platform has first been launched in India, with Kolkata being the first metropolis throughout the world to expertise the magic of ‘Kolkata is Cooking’. The platform will additional be scaled globally, and Coca-Cola goals to host ‘Coke is Cooking’ festivals in one metropolis in the world each week of the 12 months in 2024. With this launch, the Company goals to leverage shoppers’ ardour factors of music and meals, to attach and interact with them on a deeper stage.  
 
Coca-Cola India culminated its first ‘Is Cooking’ competition in Kolkata’s Eco Park on 24^th & 25^th of September, which celebrated the culinary wonders that the metropolis has to supply. The competition, referred to as “Pet Pujo’r Pandal” additionally witnessed the presence of a sensational panel of musicians that includes Shreya Ghoshal, Shankar-Ehsaan-Loy, Fossils, Anupam Roy, Arko Mukherjee, and Coke Studio Bangla artists, who serenaded audiences with their magical tunes as the metropolis savored mouth-watering delicacies. Coke Studio is a quintessential platform identified to raise India’s range and tradition by bringing collectively artists from various backgrounds, and that is the first time the Coke Studio Bangla line-up carried out internationally.
 
Speaking at the first-ever ‘Coke is Cooking’ occasion in Kolkata, India, Aabir Chatterjee, Manager, Marketing, Coke Meals, Coca-Cola India, mentioned, “The ‘Is Cooking’ meals experience is an opportunity to celebrate the magic of eating together. This experience is for our consumers to enjoy delicious food over a chilled Coke & great company – that’s how we believe real magic happens everyday!”
 
Dipanjan Saha, Manager, Frontline Marketing, East CBO & East/Central/South FBO, Coca-Cola India, added, “The timing of the first-ever ‘Is Cooking’ event in Kolkata worked out beautifully for us, as it coincided with Pujo celebrations and Kolkata’s renowned love for food. And we saw this opportunity to bring this story to life through our Coke Pet Pujo’r Pandal.”
 
The competition was infused with a various inclusion of meals stalls from iconic Kolkata-based eating places together with Mitra Café, Arsalan, 6 Ballygunge Place, Aminia, and over 40 extra famend names.
 
In the coming months, the ‘Is Cooking’ platform can be taken to cities throughout Vietnam, Africa, and past.​