Mumbai, October 14, 2026: Federal Bank has launched its ‘Festive Dreams’ campaign, offering special loan rates and exclusive discounts for customers during the festive season, the bank announced on Wednesday. The initiative coincides with Durga Puja in Kolkata and continues through Diwali and other upcoming festivals across India.
As part of the campaign, Federal Bank is providing home loans starting from 7.60% per annum and loans against property from 8.50% per annum. Auto loans are also available at special festive rates, subject to applicable terms and eligibility criteria, according to the bank.
Discounts for cardholders on major platforms
Federal Bank cardholders can access 10% discounts on several leading brands and platforms, including Swiggy, EazyDiner, District by Zomato, BookMyShow, FirstCry, and Zepto. These offers are intended to give customers additional opportunities to shop, dine, and celebrate with their families during the festive period.
Community engagement in Kolkata
The bank will also conduct a special activation programme across 50 leading Residential Welfare Associations (RWAs) in Kolkata, reaching approximately 12,500 families. This initiative includes pre- and post-Puja engagement activities, distribution of festive goodie bags, community outreach, and branded communication, aiming to strengthen customer relationships and enhance brand visibility within local communities.
Focus on customer aspirations
Federal Bank stated that the ‘Festive Dreams’ campaign is designed to provide attractive financing options and lifestyle benefits, supporting customers’ aspirations and festive plans as they prepare for celebrations and family gatherings.
Federal Bank, listed on the NSE as FEDERALBNK, reported total business of ₹5.97 lakh crore as of June 30, 2026. The bank operates over 1,600 banking outlets across India, maintains representative offices in Dubai and Abu Dhabi, and runs an IFSC Banking Unit at GIFT City.
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