Deal Increases Fan Reach & Engagement While Driving Affiliate Commerce And Extending 360 Opportunities for Advertisers
Fandom Will Now Rank because the #14 Ad Supported Site within the U.S.
SAN FRANCISCO and CHARLOTTE, N.C., Oct. 3, 2022 /PRNewswire/ — Fandom, the world’s largest fan platform, right now introduced it has acquired a portfolio of leisure and gaming manufacturers from Red Ventures – GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Cord Cutters News and Comic Vine. By combining Fandom’s 300M MAU’s, 250K Wiki communities and 40M pages of content material with these well known gaming, film and TV manufacturers reaching 46M MAU’s, Fandom extends its strategic mission to be the fan’s first selection for group and expertise. Financials of the deal weren’t disclosed.
This deal will proceed to broaden Fandom’s international fan platform to tremendous serve leisure and gaming followers in addition to companions. The new mixed platform will drive engagement throughout each step of the client journey – reference, group, tendencies, rankings, opinions, information and commerce. With the addition of those gaming, film and TV platforms, Fandom will lengthen its 360 packages for its promoting companions – together with recreation publishers, studios and streaming companies – and improve the information and insights inside FanDNA, Fandom’s proprietary knowledge platform. Additionally, the deal will gasoline Fandom’s affiliate and commerce efforts together with accelerating income on Fanatical, its gaming commerce business.
“We’re thrilled to add these powerful, authoritative brands into the Fandom platform, which will expand our business capabilities and provide immersive content for our partners, advertisers and fans. The trusted insights, ratings and content they provide will make us a one-stop shop for fans across their entertainment and gaming journey,” mentioned Perkins Miller, CEO of Fandom. “In addition to creating exceptional fan experiences, these platforms will add to our FanDNA data offering, giving us sentiment and intent signals that will help improve the consumer experience as well as make our commerce and advertising businesses more impactful.”
“Today’s announcement marks the beginning of a new chapter for Red Ventures and Fandom, and we couldn’t be more excited for what’s ahead,” mentioned Christina Miller, Chief Strategy Officer, Red Ventures. “With Fandom at the helm, we are confident these brands and their teams will be well-equipped to continue empowering and connecting gaming and entertainment audiences around the globe, while Red Ventures continues to focus on unlocking the next phase of growth and evolution of its strong stable of decision-making brands.”
This deal marks one other step up in Fandom’s development trajectory, persevering with its enlargement throughout the fan ecosystem. In 2018, Fandom acquired ScreenJunkies to bolster its leisure and information protection. The firm acquired Curse Media in 2019 which introduced collectively the world’s high gaming wikis with built-in digital gaming instruments. In 2021, Fandom acquired Fanatical, a number one ecommerce online game retailer, which diversified its income into commerce and strengthened the corporate’s footprint in gaming. And with this acquisition, Fandom will lengthen its lead as the #1 fan platform on this planet, working on the intersection of tradition and commerce.
LionTree served as unique monetary advisor to Red Ventures on the transaction.
ABOUT FANDOM
Fandom is the world’s largest fan platform the place followers immerse themselves in imagined worlds throughout leisure and gaming. Reaching greater than 350 million distinctive guests per thirty days and internet hosting greater than 250,000 wikis, Fandom is the #1 supply for in-depth info on popular culture, gaming, TV and movie, the place followers study and rejoice their favourite fandoms. Fandom’s Gaming division manages the web online game retailer Fanatical. Fandom Productions, the content material arm of Fandom, enhances the fan expertise by means of curated editorial protection and branded content material from trusted and established publishing manufacturers Gamespot, TV Guide and Metacritic, together with its Emmy-nominated Honest Trailers and the weekly video information program The Loop. For extra info observe @getfandom or go to: www.fandom.com.
ABOUT RED VENTURES
Red Ventures (RV) is residence to a various portfolio of industry-leading manufacturers and companies, strategic partnerships, and proprietary know-how – together with Bankrate, Lonely Planet, CNET, The Points Guy, BestColleges and extra. Together, RV helps hundreds of thousands of individuals worldwide make life’s most necessary choices, accelerates digital adaptation, and innovates the web client expertise by enhancing each step of the buyer journey – from first discovery of knowledge, all through the decision-making course of, to transactions. Visit www.redventures.com or observe us on social media @RedVentures to study extra.
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