Itanagar, November 12, 2026: The seventh edition of Euphony Voyage, a major music and entertainment festival in Northeast India, will be held in Itanagar, Arunachal Pradesh, from December 18 to 20, 2026, with international artists Taio Cruz, Shaggy and B.o.B joining Indian performers Badshah, Armaan Malik, Vishal Mishra, Shalmali Kholgade and Rito Riba.
The three-day event, organised in collaboration with the Department of Tourism, Government of Arunachal Pradesh, will feature three stages and a diverse programme including music, food, retail, games and cultural experiences. Arunachal Tourism is an Associate Partner under a memorandum of understanding for the festival.
International and Indian performers
Alongside Taio Cruz, Shaggy and B.o.B, the festival will also see performances by Hansika Pareek, Txama, Walter Wahlang, and David Angu & The Tribe. Since its inception in 2021, Euphony Voyage has hosted artists such as Javed Ali, Prateek Kuhad, Vishal & Shekhar, Shreya Ghoshal, Papon, Raman Negi, and Seedhe Maut.
Festival aims and government support
The festival seeks to strengthen Arunachal Pradesh’s presence on India’s live entertainment and tourism map. Shri Pasang Dorjee Sona, Minister of Tourism, Government of Arunachal Pradesh, said concert tourism is becoming a significant economic driver and highlighted the state’s potential as a destination for large-scale events. “The Department of Tourism is happy to extend its support to Euphony Voyage 7, and we warmly welcome everyone to Itanagar,” Sona said.
Expanded festival experience
Festival Director Nikhil Chinapa said the seventh edition aims to build on previous years by offering a larger, three-day experience with a mix of international, national and regional artists. The event will also include a flea market, arcade games, workshops, food and beverage options, and social spaces. Brands will have opportunities for on-ground engagement, experiential activations, artist associations and digital storytelling.
Growth of live entertainment in Northeast
Euphony Voyage’s expansion reflects the increasing prominence of the Northeast as a destination for music festivals and cultural tourism. The festival has contributed to connecting national artists with local audiences and expanding the region’s live entertainment ecosystem.
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