COSTA MESA, Calif., Dec. 02, 2021 (GLOBE NEWSWIRE) — El Pollo Loco, Inc. (“El Pollo Loco” or “Company”) (Nasdaq: LOCO), the nation’s main fire-grilled hen restaurant chain, right this moment introduced the launch of Loco Gifts and Gear, its first-ever merch retailer. The on-line store will deliver El Pollo Loco’s heritage and model story to life by way of an thrilling array of garments, equipment and gear curated and handcrafted in a one-time unique collaboration with three Los Angeles-based Latino creators who embody El Pollo Loco’s L.A. Mex spirit — David Flores, Rick Massie and Manny Silva.
Beginning right this moment, members of El Pollo Loco’s Loco Rewards™ program can have early entry to Loco Gifts and Gear to buy every artist’s assortment of unique attire and gear. The website will open to most people tonight at midnight.
“At El Pollo Loco, we are incredibly proud of our L.A. Mex heritage, so we wanted to create truly distinct, high-quality merchandise that really captures the ethos and culture of our brand and our community,” stated Andy Rebhun, senior vice chairman of promoting at El Pollo Loco. “We are thrilled to be collaborating with such an incredible group of local artisans for the launch of Loco Gifts and Gear and we think our familia of customers are going to love the exclusive products they’ve designed.”
The Loco Gifts and Gear collaborators’ unique product showcase totally different sides of vibrant Angeleno tradition. Collaborators embrace:
David Flores
Celebrated skateboard designer and muralist David Flores is broadly identified for his skate business logos and geometric depictions of cultural icons. Over the years, he has collaborated with a variety of manufacturers and organizations, from Stussy and Nike to the Los Angeles Dodgers and The Mexican Consulate. For his Loco Gifts and Gear product line, he has created three skateboards, two trucker hats, two t-shirts, a pair of board shorts and a tote bag.
Rick Massie
Venice Beach native Rick Massie grew to become the primary Mexican American skilled surfer when he signed with Quiksilver on the age of 18 in 1985 and he’s been an area legend ever since. These days, he operates Massie’s Ding Repair, meticulously repairing and crafting surfboards within the yard of his Venice dwelling. Massie has teamed up with El Pollo Loco to create a hand-shaped special-edition, fishtail-style surfboard, in addition to a customized t-shirt, board shorts, trucker hat and tote bag.
Manny Silva
Mexican-born Manny Silva, a.okay.a., “the godfather of lowriders,” has been constructing customized bikes in his Compton store since 1973. His famed lowriders are identified for his or her tooled handlebars, detailed spokes, specialised insignia and designer seats. Now, Silva has designed a customized El Pollo Loco lowrider bike for Loco Gifts and Gear in addition to customized shirts, hoodie and trucker hat.
Loco Gifts and Gear merchandise will probably be accessible in restricted portions and are anticipated to promote out quick. To store the Loco Gifts and Gear retailer, go to LocoGiftsAndGear.com and to obtain early entry to Loco Gifts and Gear, join the award-winning Loco Rewards program at https://www.elpolloloco.com/rewards/.
About El Pollo Loco
El Pollo Loco (Nasdaq:LOCO) is the nation’s main fire-grilled hen restaurant with a mission to deliver folks collectively round meals, household, and tradition within the communities it serves. El Pollo Loco is famend for its handcrafted L.A. Mex meals, an progressive mix of conventional Mexican delicacies and better-for-you consuming, that Los Angeles is understood for. Since 1980, El Pollo Loco has efficiently opened and maintained greater than 480 company-owned and franchised eating places in Arizona, California, Nevada, Texas, Utah, and Louisiana whereas remaining true to its Mexican-American heritage. El Pollo Loco continues to develop and evolve, nourishing connections to custom, tradition, and each other by way of fire-grilled goodness that makes us really feel like familia. For extra info, go to us at ElPolloLoco.com.
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MEDIA CONTACT:
Rosie Herzog
Edible, Inc.
[email protected]
A photograph accompanying this announcement is obtainable at https://www.globenewswire.com/NewsRoom/AttachmentNg/059b2b71-8ab9-4ea9-b226-82c02087c7fb
