To Showcase the BSIV range product range of Eicher through Pro AdvantEDGE at Kolkata, West Bengal

Kolkata: Eicher Trucks and Buses, part of VE Commercial Vehicles exhibited its complete range of heavy duty trucks at an exclusive display, Eicher Pro AdvantEDGE. The experiential meet, organised at Kolkata, West Bengal, gave customers a peek into Eicher’s superior technology via a walk through and interactive demonstrations.

Eicher showcased its new M Booster+ Technology that enhances fuel saving and hence profitability for the owners. M Booster+ is an advanced Drivability Software which optimizes the acceleration through Multimode system to match the desired operating condition and thus gives best in class fuel efficiency.

At a specially designed vehicle display and experiential zone, customers were explained about Eicher’s products, futuristic technology practices and Lifetime Support Solutions. With over 284 authorized service centers and a wide range of network across cities and national highways, Eicher ensures convenient service solutions anywhere and anytime. Service levels for en-route support further gets augmented through 225+ GPS enabled and networked “Eicher Service vans” that provide round the clock assistance to customer’s vehicles for en-route service requirements.

Apart from Eicher Promise, initiatives such as Eicher Freedom, Eicher Financial solutions, Eicher Secure, Eicher Sure, Eicher Live Telematics, Competence development for customer drivers & technicians complete the range of comprehensive service offerings to maximize productivity and output as well as provide a differentiated and premium customer experience.

Siddharth Kirtane, Vice President – Marketing, HD Trucks, VE Commercial Vehicles commented, “West Bengal has always been a very important market for Heavy Duty Trucks owing to the immense opportunity in construction and infrastructure push by the Govt. We have recorded a remarkable surge in sales of over 50% in West Bengal as against 14% of industry growth in this sector.

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He further added, “The VECV Pro AdvantEDGE activity is intended to engage with prospective customers, brief them about our products address their requirements and boost brand awareness in targeted geographies. Our products have major advantage in segments like Cement, Mining, White Goods, Parcel and E Commerce with features such as Eicher LIVE Advanced Telematics, M Booster+ technology for multi-mode torque as per load and Fuel Coaching that guides drivers to save diesel while driving effectively. Our Pro series of products are running successfully in all these different segments delivering value through the life cycle of the vehicle.

With our innovative customer centric aftermarket initiatives coupled with futuristic technology based vehicles, we are striving towards making lives of owners and drivers more comfortable and looking at a larger market share in the heavy duty segment.”


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