National, October 21, 2026: DigiHaat, the digital commerce platform by Nirmit Bharat built on the Open Network for Digital Commerce (ONDC), has launched ‘Har Din Tyohar’, a month-long festive sale offering discounts of up to 85% across electronics, personal care, home appliances, and festive gifting. The campaign, which began on October 15 and runs through Chhath Puja in November, features rotating deals aligned with major Indian festivals.
The sale aims to extend the festive shopping period beyond the typical 4–5 day window, allowing consumers to take advantage of new offers throughout the season, including Dussehra, Karwa Chauth, Dhanteras, Diwali, Bhai Dooj, and Chhath Puja. DigiHaat’s marketplace brings together over 44,000 sellers and more than 5.3 lakh products across 10 major categories and 375 sub-categories.
Key deals and participating brands
Highlighted offers include 85% off the Bombay Shaving Company Luna 100 ml, 76% off the Double Safety New York 500W Mixer Grinder with two jars, 61% off the VGR V-055 Professional Hair Trimmer, and 18% off the OPPO A6c smartphone (4GB RAM, 64GB storage). Bharat Organics, backed by the Ministry of Cooperation, is presenting the sale and providing special festive offers on its range of organic products, including additional benefits for higher-value orders.
Marketplace reach and seller participation
More than one in three DigiHaat sellers are based in Tier 2, Tier 3, and rural markets, collectively fulfilling over a third of platform orders and generating more than a quarter of total sales. The platform aims to make festive shopping more accessible to consumers while helping Indian businesses expand their reach.
Rotating offers and campaign goals
The ‘Har Din Tyohar’ campaign features new deal drops every few days, with updates available through DigiHaat’s WhatsApp channel and app. The initiative is designed to support both consumers and sellers during one of the busiest shopping periods of the year.
“With ‘Har Din Tyohar’, we want to bring the spirit of festive shopping to the entire season, rather than confining it to a few days of sales. Through a rotating selection of deals across categories, we aim to give consumers more opportunities to find value while helping Indian sellers reach customers during one of the most important shopping periods of the year. As a platform built on the ONDC network, DigiHaat is committed to connecting consumers with businesses across India and making their products more accessible,” said Rachit Kapoor, Head – D2C, Partnerships and New Initiatives, DigiHaat.
About DigiHaat
DigiHaat is a digital commerce platform by Nirmit Bharat, built on the ONDC network, enabling consumers to discover and purchase a diverse range of products and services from businesses across India.
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