DUBLIN, Ireland, Aug. 17, 2020 (GLOBE NEWSWIRE) — Design Partners, an award-winning product design and innovation company centered on elevating human potential, at present launched its “New World of Home Fitness” analysis report. The report was created in tandem with The Shopper Agency, a client first, digital company. It reveals new insights on folks’s behaviors and attitudes in the direction of exercising within the house and gives a rounded view of how manufacturers and retailers want to adapt to the brand new world of house health.
With gyms closing, folks being confined to their houses, and our well being threatened by COVID-19, folks’s habits and attitudes in the direction of health and train has dramatically modified. The survey performed in June 2020 requested roughly 1,000 UK residents ages 18 to 74 about their relationship with house health, with the health club, and with the gear and expertise they use or want to use, each pre- and through COVID-19. The report highlights new shopper insights, which manufacturers, retailers, and innovators can make the most of to optimize and reshape their product choices or higher join with their viewers.
“The COVID lockdowns in 2020 have forced every participant in the gym and fitness arena to change and adapt very quickly, and that includes consumers, gym owners, fitness brands and retailers. For many of us, going to a gym or club is not an option, which has led to a massive explosion in the home fitness market,” stated Cormac Ó Conaire, Creative Director at Design Partners. “This study uncovers new and interesting trends unfolding right in front of us. It highlights the potential for innovation for home fitness brands and tech companies – by adapting their strategies and product directions to address these changing attitudes and behaviors, they can stay relevant and succeed.”
Major findings embody:
- Traditional health club fashions are lifeless
- Mental well being is a brand new key motivator
- People need tech that delivers personalization and neighborhood
- People are craving enjoyable of their house health expertise
Key takeaways and areas of exploration of the report embody:
- 90% of individuals need house train gear to be compact – 70% need it to look good within the house
- 87% of Gen Z’s surveyed search for manufacturers which might be a part of a neighborhood
- 87% don’t train fortunately at house due to the limitations
- Less than 19% of individuals miss the health club, however over 60% of individuals need to replicate a gym-like expertise within the house
- Over 50% of individuals need gear that comes with an app, whereas 55% need one thing that gives teaching
- 75% of individuals have been the identical or extra motivated to train to enhance their psychological well being since lockdown
- 74% of individuals have been extra motivated to sleep higher since lockdown
“Technology and self-reliance are accelerating the spending maturity of the younger generations quicker than anyone predicted, which makes it imperative for retailers to understand their behaviors,” stated Martin Fawcett, Managing Director and Founder of The Shopper Agency. “Brands and products should focus on the ability to inspire social sharing and connectivity with others, while utilizing new convenience-led shopper journeys.”
For extra details about this report go to: https://www.designpartners.com/projects/future-of-home-fitness/
About Design Partners:
Design Partners is a product design and innovation company primarily based in Dublin, Ireland. Our mission is to elevate human potential. We collaborate with the world’s most progressive manufacturers to create future product experiences that empower and encourage folks. From first responders, video players, specialist surgeons, to craft makers; our design, UX and engineering specialists carry concepts to life that improve capabilities, efficiency, and wellbeing. Supported by strategic analysis and superior prototyping capabilities, our hands-on method facilitates quicker choice making, simplifies complicated interactions for end-users, and permits folks to obtain unimaginable issues.
About The Shopper Agency:
The Shopper Agency was established by Martin Fawcett in 2012. Bringing collectively a collaboration of specialists in behaviour, technique, model and retail, the company helps organisations to put customers’ expertise first. Services embody behavioural analysis to achieve insights into the motivations and behaviours of customers; shopper advertising to assist drive buy, create an event or improve class penetration; and retail design, from full retailer design or pop up retailers to smaller campaigns. Clients embody Philips, Lucus Bols, Microsoft, PlayStation, Levi’s, Karndean and SHS Drinks. Working with shoppers the world over, the company has its headquarters in Leeds, but additionally has bases in Miami and London, thanks to a strategic partnership with the Outform company, which is a serious shareholder within the business.
MEDIA CONTACTS:
Skyya PR:
Allie Potter
Skyya PR
allie@skyya.com
218-766-8856
Design Partners:
Cormac Ó Conaire
Design Partners
cormac@designpartners.com
The Shopper Agency:
Shona Nutter
shonanutter@gmail.com
+44 (0) 7714 953919
Rosie Macdonald
rosie.macdonald@theshopperagency.com
+44 (0) 7545 385198
