Coca-Cola India’s New Festive Campaign Touches Hearts



    Delhi, India:

    Kicking off the festive fervor in India, Coca-Cola has unveiled a brand new #MilkeHiManegiDiwali marketing campaign. Bringing again the true magic of social connections, Coke’s new Diwali marketing campaign urges its viewers to not simply ‘greet’, however ‘meet’ their family and friends this festive season.
    Coca-Cola invitations its viewers to have a good time the true magic of festivities rooted in its philosophy. This 12 months, Coca-Cola seeks to evoke a sense of togetherness amongst folks, and encourages them to have a good time Diwali in-person. Over the previous two years, the festive season has been lacking the spark of bodily connections, as folks resorted to ‘virtual wishes’ amidst the pandemic.
    Commenting on the brand new marketing campaign, Kaushik Prasad, Director, Marketing, Coca-Cola, stated, “Coca-Cola believes that Real Magic happens when people come together, share moments and create lasting memories. Festivals are the perfect occasions to bond with the ones we love and so this Diwali, we want to encourage people to do just that, to meet and not just greet each other and to create memories to cherish for years to come, of course over a chilled Coke. We’re excited to bring this invitation to people through a 360-degree campaign, which we hope will provide a positive nudge for people to come closer together.”
    Conceptualized by artistic companion Ogilvy, the 360-degree marketing campaign shall be amplified throughout tv and digital touchpoints for optimized attain. Closer to the competition, Coke will even be unveiling a one-of-a-kind tech-driven product innovation as a part of the marketing campaign, which guarantees to convey folks nearer, very like the magical bottles depicted within the industrial.
    Sukesh Nayak, Chief Creative Officer, Ogilvy India, says, “Real magic happens when we meet in person. And not just online. This Diwali, Coke with its inviting bottles of Coke is doing just that. ‘Gale milke kaho Happy Diwali’ is urging people to do make the effort to meet in person and hug again to really enjoy the real magic in life. The campaign comes alive from packaging, TVC to a full-fledged 360 plan.”
    Diwali is without doubt one of the most important festivals in India. As the nation prepares for the upcoming festive season, Coke is trying to have a good time the togetherness of communities. The new marketing campaign is an extension of The Coca-Cola Company’s ‘Real Magic’ world model platform, which it launched final 12 months to drive deeper engagement with customers.
    Coke’s new Diwali TVC is right here: Coca-Cola | Follow the bottle

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    About Coca-Cola India
    Coca-Cola in India is without doubt one of the nation’s main beverage corporations, providing a variety of wholesome, secure, high-quality, refreshing beverage choices to customers. Since its re-entry in 1993, the corporate has been refreshing customers with its beverage merchandise – Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Fanta Apple Delite, Limca, Limca Sportz, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid vary of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia vary of cold and hot tea and occasional choices, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged consuming water and Kinley Club Soda. The Company together with its owned bottling operation and different bottling companions, by way of a robust community of over 2.6 million stores, touches the lives of thousands and thousands of customers, at a price of greater than 500 servings per second. Its manufacturers are a number of the most most popular and most offered drinks within the nation, with Thums Up and Sprite being the highest two promoting glowing drinks.
    The Coca-Cola India system supplies direct employment to 25,000 folks and oblique employment to greater than 150,000 folks. The Coca-Cola system in India is contributing in its personal small option to constructing sustainable communities by way of group initiatives below World Without Waste, Fruit Circular Economy, water stewardship, girls empowerment, and lots of others. For additional data on the corporate’s India operations and its merchandise, please go to:

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