Dubai, United Arab Emirates:
A month forward of his birthday, Indian actor Shah Rukh Khan lit up the world’s tallest constructing, The Burj Khalifa, on Wednesday night, in a model marketing campaign for the UAE-based conglomerate Burjeel Holdings. For the previous few years, on Shah Rukh Khan’s birthday, the Burj Khalifa has lit up in honor of the celebrity.
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The model marketing campaign of Burjeel Holdings that includes Shah Rukh Khan premiering at Burj Khalifa on Wednesday night (Photo: AETOSWire)
Shah Rukh Khan is the face of the group that owns 39 hospitals and medical facilities underneath the Burjeel, Medeor, LLH, Lifecare, and Tajmeel manufacturers within the UAE and Oman.
The marketing campaign, ‘We Are Committed To Your Care’, which is ready to seem region-wide on a number of platforms options the Abu Dhabi-headquartered healthcare powerhouse’s homegrown success story. It relies on the group’s imaginative and prescient of connecting care, scale & neighborhood in well being.
The video begins with Shah Rukh Khan’s tribute to the UAE’s heroic martyrs on the nationwide and cultural landmark of Wahat Al Karama. The 70-second video additionally showcases the enduring Sheikh Zayed Grand Mosque and the group’s flagship facility, Burjeel Medical City.
“Sheikh Zayed Grand Mosque and Wahat Al Karama depict the essence of the UAE and reflect Abu Dhabi’s growth into a global hub. The video draws parallels between the ideals that inspired these landmarks and Burjeel Holdings’ ethos of serving the community,” mentioned Mr. Prashant Issar, Director of the marketing campaign video, who additionally directed the Dubai Tourism marketing campaign that includes Shah Rukh Khan.
Dr. Shamsheer Vayalil, Chairman of Burjeel Holdings, mentioned, “We are proud to launch the campaign with superstar Shah Rukh Khan that epitomizes the values we cherish. It symbolizes Burjeel Holdings’ ambition to become a global leader in healthcare based out of a country that has inspired the world with its fascinating growth story.”
About Burjeel Holdings
Founded in 2007, Burjeel Holdings is without doubt one of the main non-public healthcare companies suppliers within the UAE with a rising presence in Oman and the GCC. With a community of 61 belongings, together with 39 hospitals and medical facilities, in addition to pharmacies and different allied companies, the Group gives the very best customary of affected person care within the area.
For extra data go to: https://burjeelholdings.com/