A first-of-its-kind virtual carbon black showroom to discover various applications and
benefits of carbon black products
Mumbai, India and Marietta, USA – July 25, 2022 – Birla Carbon, one of the leading
manufacturers and suppliers of high-quality carbon black solutions, has announced the
launch of a first-of-its-kind carbon black virtual showroom that provides a Virtual Reality
experience, showcasing the value and diverse usage of carbon black through the lens
of a Virtual Car. The virtual showroom can be accessed using the URL –
https://www.digitalshowroom.birlacarbon.com/
This industry first, virtual reality experience, takes an individual through intricate uses of
each part of a car and showcases, through an
immersive experience, how carbon black can make a
difference to the solutions it is part of. The virtual
showroom aims to be a one-stop shop experience for
the entire value chain of carbon black solutions.
Speaking about this launch, John Davidson, Chief Sales and Marketing Officer, Birla
Carbon, said, “All around us, the pace of change has accelerated in recent years. The
adoption of digital tools has been fast, representing an opportunity to do things better.
As part of our innovation journey, we identified a need to easily help people find carbon
black information in its many application spaces.” He further added, “At Birla Carbon,
we are committed to being knowledge partners. We work hard on innovations that bring
sustainable and value-added experiences to our value chains. This virtual showroom is
one such endeavor. This showroom will go into the depths of an automotive vehicle and
drill down to the specific applications and benefits of carbon black. Exploring the various
parts of the showroom will give you an engaging experience in understanding key
components in which carbon black is effectively used.”
The launch will mark Birla Carbon’s foray into digital innovation to share knowledge,
experiential access to learnings, and understanding of carbon black solutions based on
end application needs.
The virtual showroom consists of six categories – Mechanical Rubber Goods (MRG),
Coatings, Inks, Niche, Plastics, and Tires. Each category provides further information
about the true value of carbon black in these applications. It provides details on their
performance attributes, benefits, and alternate solutions.
