Gurgaon-based online D2C personal care brand Bella Vita Organic has crossed INR 100 crore ARR mark in just three years of the launch. Founded in 2018, Bella Vita Organic focuses on natural and Ayurveda-certified skin, hair, and personal care solutions.
Bella Vita Organic has carved its space in the minds and hearts of millennials with its quality yet affordable skin, hair, and personal range. Started its journey with four products in the face care segment, now Bella Vita Organic has over 55 products in total, including a range of essential oils and fragrances. A major reason for such rapid growth has surely come from great visibility on marketplaces such as Amazon, Nykaa, Flipkart, etc. while also a rapid growth in sales on their D2C platform (www.bellavitaorganic.com).
Speaking about the future prospects, Aakash Anand, Founder & CEO, said, “As a brand, we have been around for three years in the industry and are now amongst the top D2C brands in the personal care space. Our target for the future is to add more products for our customers according to their needs and wants”.
With a team of approx 250 individuals, Bella Vita Organic aims to grow as an INR 500 cr Annual revenue brand within the next 2 financial years.
Having run Bella Vita Organic profitably and bootstrapped for the last 2.5 years, the founding team has recently raised $10 million from Ananta Capital and with the funding, the brand is looking to up-scale the brand marketing, RnD plus manufacturing, set-up, and product offerings.