National, October 15, 2026: Awfis Space Solutions Ltd., India’s largest flexible workspace provider, has announced the launch of ‘The Flex Festival’, a pan-India festive campaign running from October 15 to November 15, 2026, offering discounts of up to 40% across its range of workspace solutions.
The campaign, described as an industry-first for the flexible workspace sector, features discounted rates on Fixed Desks, Cabins, Meeting Rooms, and Day Passes at Awfis centres nationwide. The initiative aims to blend festive culture with workplace productivity, targeting businesses during a period typically marked by retail promotions.
Multi-channel digital campaign
Operating under the theme “Kaam Bhi… Celebrations Bhi,” the campaign employs a 360-degree marketing strategy that includes performance marketing on Google Discover, SEM, Meta, and Performance Max, as well as targeted social media activations on LinkedIn and Instagram. Additional outreach involves hyper-local WhatsApp workflows, personalized emailers, and in-centre experiential events.
Sheetal Vanwari, Chief Marketing Officer at Awfis Space Solutions Ltd., said the campaign is designed to make premium workspaces more accessible and to bring the excitement of India’s festive retail season into the workspace sector. She noted that flexible workspaces have become an agile lifestyle decision for startups, large and global enterprises, and independent professionals.
In-centre activations and regional focus
The month-long campaign includes nano-influencer collaborations, video reels, interactive social content, and customized regional messaging for key corporate hubs such as Mumbai, Delhi-NCR, Bengaluru, Kolkata, and Hyderabad. Awfis centres will also host festive-themed activations, partner deals, renewal perks, and food and beverage offers for over 1,00,000 existing members.
Awfis said the campaign is intended to generate strong seasonal demand in commercial real estate by leveraging both digital and in-person engagement strategies.
Company background
Awfis Space Solutions Ltd. is India’s largest and first listed flexible workspace solutions provider, with a presence in 18 cities and more than 250 centres. The company serves over 3,600 clients across various industries, offering coworking, enterprise solutions, design and build services, and allied offerings. Its figures include both operational and fit-out centres and seats.
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