- Report shares detailed insights into complaints related to key categories such
as Education, Healthcare, Personal Care, VDA, Gaming, and F&B
The Annual Complaints Report FY 21-’22, which the Advertising Standards Council
of India (ASCI) published earlier this month, provided information on the
complaints examined and advertisements handled by the self-regulatory
organisation. The significance of the digital ecosystem was reflected in the fact
that 48 percent of the ads that ASCI processed were published digitally, 29% of
the complaints that were filed concerned influencers, and the top six violative
categories showed the emergence of sectors like gaming and cryptocurrency.
ASCI now provides a more detailed report card of the top six violative categories –
Education, Healthcare, Personal Care, Virtual Digital Assets, Gaming, and Food &
Beverage. The report also delves into the specifics of the advertisements
examined, the types of complaints, the results of the ads processed, and the
involvement of influencers and celebrities in each sector.
