AppsFlyer launches comprehensive guide on gaming apps


SINGAPORE, July 19, 2022 – (ACN Newswire) – AppsFlyer and Facebook Gaming have launched an
exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive and thrive with
AppsFlyer and Facebook Gaming on iOS 14+, this playbook will set clear pathways and set gaming
app marketers up for success.
In today’s privacy-first era, gaming app marketers are constantly navigating the evolving landscape
with updates to performance marketing strategy, while planning to stay ahead of the curve.
Particularly to tackle the changes for users of iOS devices, advertisers have had to make several
changes to adapt to new iOS 14+ policies.
Showcasing the best practices and solutions for gaming app marketers and advertisers, the AppsFlyer
and Facebook Gaming playbook provides insights to tackle the challenges of iOS 14+ from 3 different
perspectives: Optimizing the App Tracking Transparency (ATT) prompt, maximizing SKAdNetwork
(SKAN) measurement, and unifying data streams.
This playbook also contains recommendations from Facebook Gaming derived from a comprehensive
directory on SKAN configuration, campaign setup, and campaign management, to help marketers
achieve and scale their gaming app marketing success.

See also  IIIT Hyderabad organised workshop on IoT and oneM2M