National, October 12, 2026: Zomato and Blinkit, both part of Eternal Limited, have launched “Main Udega,” an anthem dedicated to celebrating the aspirations and resilience of their delivery partners across India.
The anthem, composed by National Award-winning musician Amit Trivedi for Hindi, features vocals by Junaid Ahmed and lyrics by Sidhant Mago. The initiative aims to highlight the determination of gig workers who use delivery work as a stepping stone towards goals such as building a business, pursuing education, or supporting their families.
Song highlights delivery partners’ journeys
“Main Udega” was released under the creative supervision and audio production of Routed Media. The song is available on multiple streaming platforms, including Apple Music, Amazon Music, Gaana, Spotify, and YouTube.
Albinder Singh Dhindsa, Group CEO of Eternal, said the anthem reflects the spirit of motivated gig workers and the role Zomato and Blinkit play in their journeys. Amit Trivedi, the composer, noted that the music aims to capture the hope and energy behind every delivery partner’s story.
Creative team and production details
The anthem was produced with creative supervision and audio production by Routed Media. Eternal Limited stated that the project is built on the belief that the future is a choice, and the anthem seeks to encapsulate the optimism of those striving for a better tomorrow.
About Eternal Limited
Founded in 2008, Eternal Limited is a technology company listed on the BSE Sensex 30-share index. Its businesses include food delivery through Zomato, quick commerce via Blinkit, going-out offerings under District, and B2B supplies through Hyperpure. Eternal generates millions of direct and indirect earning opportunities across India.
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