Zeenk Launches New Contribution Profit Analytics Product

Zeenk

New function permits CEOs and model managers to entry essential business metrics in seconds throughout their channels

BOSTON, MA, UNITED STATES, September 26, 2022 /EINPresswire.com/ — CEOs and model managers of DTC and e-commerce manufacturers can now dramatically cut back the time and labor wanted to research and report on profitability and their progress towards monetary objectives. That’s due to the brand new Contribution Profit Analytics product from Zeenk, a brand new e-commerce analytics answer. The new functionality is obtainable in Zeenk’s self-serve platform.

Before now, most executives had to make use of time-consuming spreadsheets in an effort to set up how nicely their DTC companies had been doing. Zeenk developed the brand new device to deal with these calculations for them, liberating business leaders to focus on the business itself. As the market shifts from development to profitability, optimizing this metric has turn out to be much more essential.

“Our company operates a unique logistics business that ships e-commerce products all over the world. So understanding exactly how much profit we’re making per customer and how our marketing creates a return on these metrics in different regions is very important to us,” mentioned Stackry and Optima Overnight Founder and CEO Len Braudis. “Zeenk’s Contribution Profit Analytics product will provide the type of real-time analysis companies like ours need.”

The Contribution Profit Analytics product seamlessly integrates all mandatory knowledge from a buyer’s gross sales channels and advertising and marketing channels into the Zeenk platform, offering a abstract and drill-down functionality to ship end-to-end visibility of contribution revenue by model, together with:

Interactive pivots for simple evaluation of financials by group, model, product, and promoting channel

The means so as to add customized formulation within the BI system to compute COGS, efficiency metrics, and progress to objectives particular to every business

URL addressability for simple sharing of saved reviews

These capabilities make the product uniquely interactive, and allow deep knowledge exploration and self-serve reporting customization.

“In our work with our DTC and e-commerce customers we have seen C-level executives and brand managers create numerous spreadsheets, data studios, and other documents to capture and analyze the core information they need to run their business,” mentioned Zeenk CEO Brian Eberman. “This includes tracking revenue, units, costs, and contribution profit by brand and product line, and tracking these to their financial goals. Zeenk’s new Contribution Profit Analytics capability streamlines this entire process, enabling brand managers to access their key metrics in seconds so they can spend more time growing their business. The business owners with whom we spoke wanted flexibility built into the product so they could dig into their data to surface the insights they need, in the way they want to see them.”

Zeenk’s analytics expertise was developed from the expertise of Nanigans, a prime social media shopping for platform utilized by the biggest direct response advertisers on Facebook. Zeenk has used the distinctive business intelligence expertise from Nanigans to ship a strong no-code analytics platform for e-commerce manufacturers.

The firm formally launched out of stealth in early June, and is already supporting a rising variety of DTC manufacturers together with Thrasio’s Angry Orange, California Beach Company, and Perfect Practice, along with quite a lot of privately owned manufacturers corresponding to Haircraft and Stackry.

About Zeenk

Solve Today. Build your tomorrow. Zeenk gives DTC manufacturers an e-commerce analytics answer that lets you interactively discover your knowledge to search out the insights to scale your business. We collect the information out of your e-commerce and advertising and marketing channels and streamline your reporting via a versatile analytical interface. More uniquely, we offer buyer centric analytics serving to you section and have interaction with the best clients to your model. Zeenk lets you comprehend a broader set of attributes that drive buyer worth and empowers you to optimize your complete e-commerce technique – promoting, retention, merchandising, messaging, and so forth – so you may develop your business and have a shiny future.

Bill Brazell
WIT Strategy
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