CHANDIGARH, India, Nov. 16, 2022 /PRNewswire/ — XOR Labs, a Chandigarh-based efficiency advertising and marketing company, helped Fitelo develop by 80x within the final three years.
The partnership began in early 2019. The efficiency advertising and marketing company began with Meta Ads and ultimately took over the Google Ads platform for the health model. The scaling efforts began with the onset of pandemic when individuals had been trapped of their houses and plenty of reported acquire in weight resulting from lack of bodily exercise.
Siddharth Dwivedi, Co-founder and Head of Growth, XOR Labs, stated, “Promoting a health and wellness brand digitally is complex. There are so many things you cannot do. In the last two years, Facebook removed all ailments-based interests that advertisers used to target people. Plus, on Google, you cannot do remarketing. So instead we tried to focus on targeting people based on their behaviours and based on insights from user personas. The customer profiling helped. Plus, the content selection was key for the growth in the longer run.”
He additionally added, “We were impressed with the processes that Fitelo had internally and loved to work with the brand from the very first day. The growth came on the back of a great collaboration from both sides. Fitelo’s team was extremely supportive. Our focus was to give the right media push to the right content at the right place–and our team was able to do that well at scale.”
Sahil Bansal, Co-founder and CEO, Fitelo, stated, “It’s been an extraordinary experience working with the XOR Labs team over the last three years. They took care of our performance marketing strategy and execution throughout the time. We felt they were a perfect partner in being there for us when we needed scaling and changes on priority.”
About XOR Labs:
XOR Labs is a efficiency advertising and marketing company that specialises in scaling. The Chandigarh-based company has managed over Rs 150 cr in advert price range working throughout D2C, ecommerce marketplaces, edtech, healthcare, wellness, and real-money gaming classes. Some of its main shoppers embody Fantasy Akhada, Fitelo, Hyugalife, Abhishti, Numeric UPS, Nurture Farm, and Airmeet.
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