PALO ALTO, Calif., Aug. 23, 2022 (GLOBE NEWSWIRE) — Wurl, the chief in powering streaming TV, at present introduced its settlement with Canela Media, Inc, an OTT content material firm, to safe and ship further, licensed Spanish-language content material to their platform. Canela Media focuses their content material choices on the Latin American and U.S. Hispanic markets, boasting 22 million distinctive customers, 20,000 hours of content material, and 50 linear channels. Together with Wurl, Canela Media will acquire the power to ship related, best-in-class programming to this fast-growing viewers.
“Canela Media’s success on AVOD is a nod to the power of addressing diverse audiences with culturally relevant programming,” mentioned Wurl’s Chief Operating Officer, Sean Doherty, Jr. “We’re excited about working with Canela to identify and then connect them with other content owners who can further monetize it by bringing their content to Canela’s OTT platform.”
Headquartered in New York, Canela Media is ranked because the fourth-largest Hispanic ad-focused firm in the U.S., and is female- and minority-owned. In addition to Canela.TV, Canela Online reaches greater than 50 million distinctive Hispanics throughout its greater than 180 premium, Spanish-language websites and influencer database.
“Moving into a linear television format on CTV is yet another reflection of the power of one of the fastest-growing ethnic groups in the U.S.,” mentioned Canela Media’s Founder and CEO, Isabel Rafferty Zavala. “I’m thrilled about this partnership, and what it will mean for the growth of our company and the expansion of our content offerings to our viewers.”
About Wurl
Wurl, the chief in powering streaming TV, interconnects over 2,000 streaming channels in over 50 nations. The world’s high content material corporations, together with A+E Networks, AMC Network, BBC Studios, Reuters, and Sony Studios make the most of Wurl to ship programming to over 100 of the most important streaming platforms, together with Amazon Freevee, LG, Roku, Samsung TV Plus, and Rakuten.
Reaching over 300 million linked TVs across the globe, Wurl’s suite of ad-selling and efficiency advertising companies empower clients to promote CTV stock at larger CPMs whereas lowering churn, buying new viewers and rising return on advert spend.
Wurl was acquired in 2022 by AppLovin (Nasdaq: APP), a number one advertising software program platform offering app builders with a strong, built-in set of options to clear up their mission-critical features like consumer acquisition, monetization and measurement. For extra details about Wurl, please go to wurl.com or comply with the corporate on Twitter and LinkedIn.
About Canela Media, Inc.
Canela Media is a number one, minority-owned expertise pushed firm providing manufacturers a whole ecosystem to join with multicultural audiences beginning with its free streaming platform service, Canela.TV, which enriches the brand new technology of U.S. Latinos with free entry to distinctive, culturally related content material. In addition to TV content material, Canela Music contains a distinctive mix of Latin music programming, that includes numerous genres from Latin Pop, Regional Mexican, Classics, Romantic, and extra.
Canela Media reaches greater than 50 million distinctive Hispanics throughout its 180+ premium Spanish-language websites. Combined with the corporate’s proprietary information, Canela Media possesses in-depth information and understanding of how to set up significant and culturally related connections with the brand new mainstream – U.S. and Latam Hispanics.
Headquartered in New York, Canela Media is ranked because the third largest Hispanic ad-focused firm and the one female- and minority-owned licensed digital firm. For extra info please go to http://www.CanelaMedia.com.
Media Contact:
Tyler Champley
Wurl, Inc.
[email protected]
(425) 321-3711
