CHICAGO, Nov. 10, 2022 (GLOBE NEWSWIRE) — Peapod Digital Labs (PDL), the digital, e-commerce and business engine for the businesses of Ahold Delhaize USA, introduced the winner of its 2022 Incubator Program for diverse-owned suppliers immediately. The program companions with licensed, diverse-owned suppliers to establish alternatives for brand new, distinctive high quality, private-labeled merchandise. During the two-and-a-half-month program, 5 members discovered from the corporate’s Private Brands crew concerning the non-public model construction and targets, obtained a concentrated take a look at the businesses of Ahold Delhaize USA. At the top of this system, the members proposed their product ideas for consideration throughout a stay, in-person pitch session.
The program winner is Whole & Free Foods, a licensed, women-owned business from Chicago, Ill. Co-owners Trish Thomas and Nichole Wilson based the corporate to market and promote meals which might be free from the highest 14 allergens, corn and sugar. Additionally, they’ve the manufacturing capabilities to supply any cracker, crispbread, or cookie that’s free from the highest allergens and corn.
“While everyone gave a great pitch, Whole & Free Foods really stood out by applying everything they learned in the Incubator,” said Amy McClamrock, Director, Private Brands Operations. “They have a unique, niche product and were able to demonstrate why it would be an asset to our private brands portfolio. Not only do they address a customer and market opportunity, but they complement our broader strategy of health & wellness and local products.”
The Private Brands team selected Whole & Free Foods based on several criteria, including product positioning, consumer/market trends, sales/market opportunity, distinctive competency, pitch delivery and private brand product fit. Whole & Free Foods will now have the opportunity to explore areas of future cooperation and collaboration with the Private Brands team.
“Our entire Private Brands Leadership Team was very impressed with each participant in this Incubator program,” said Ian Prisuta, Senior Vice President, Private Brands. “They demonstrated a passion for their products and desire to learn the private brands business. As a result, we’ve decided that we are going to explore areas and opportunities for further cooperation with each participant, not just the winner.”
This program showcases Peapod Digital Labs’ continued mission to support certified, diverse-owned suppliers and further highlighted its dedication to diversity, equity, and inclusion.
About Peapod Digital Labs
Peapod Digital Labs is the digital, e-commerce and commercial engine of leading grocery retail group Ahold Delhaize USA. As the innovation lab for the U.S. brands, Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop, Peapod Digital Labs promotes digital and e-commerce innovation, technology and experience to meet the changing needs of customers of each Ahold Delhaize USA local brand, regardless of when, where and how consumers choose to shop. Learn more at www.peapoddigitallabs.com.
A video accompanying this announcement is obtainable at: https://www.globenewswire.com/NewsRoom/AttachmentNg/8747d4e1-abc6-4623-9e72-4ab4a73f8c70
