Marketing Consultant Brian Lawrence focuses on web sites and SEO methods for the $60 billion US wedding industry.
From banquets to companies, an evolving profession in a multi-billion greenback industry
TEANECK, NJ, USA, October 11, 2022 /EINPresswire.com/ — Marketing knowledgeable and SEO strategist Brian Lawrence celebrates his fortieth anniversary in the wedding industry this 12 months, marking a lifetime profession in the $60 billion US market. Lawrence used his wedding-related business ventures as a springboard to grow to be a well-known educator and the proprietor of a web site design and SEO agency devoted solely to that area of interest industry.
Lawrence was a pioneer of the “one-stop” wedding store in New York, New Jersey, and Philadelphia in the late 1980’s and early 90’s. After spending his formative years in catering, Lawrence entered into the retail stationery and favor business and found how pissed off {couples} had been with touring from place to put to seek out their wedding wants. This discovery led him to the “one-stop” idea. At its top, he owned seven areas and dealt with 1000 weddings yearly. These outlets additionally gave him possession in a pictures studio, an leisure firm, and a limousine service.
After a profitable retail run, Lawrence regarded for a enterprise that supplied extra consistency together with his household. As Vice President of Marketing at Encore Studios, a nationwide invitation firm, he centered on co-op promoting and vendor incentive packages. During his 14 years, the corporate considerably expanded its vendor base and elevated gross sales till wedding invites took a seismic shift to the digital age in 2008. It was throughout this modification Lawrence advanced into a business educator and speaker, in addition to the proprietor of a web site design and SEO company focusing solely on the wedding industry.
Lawrence has written two books and is a daily on the seminar and conference circuit, together with the National Stationery Show, Wedding MBA (Wedding Merchants Business Academy) and WeddingWire World. He has additionally produced advertising occasions and contributed to publications like Vows Magazine, Mobile Beat, and Stationery Trends Magazine. Lawrence ceaselessly seems on webinars and podcasts and collaborates with different wedding industry consultants like Alan Berg, Joe Bunn of The DJ Vault, and The Venue Association. He’s additionally an advisor to VenueX, an app for wedding venues (https://joinvenuex.com/).
In addition to designing new web sites , Lawrence additionally improves present websites just like the National Bridal Gown Sales Event, began by New Jersey bridal salon proprietor Sue Maslowski. This website, which promotes over 500 unbiased bridal retailers, was re-branded by Lawrence from merely counting right down to the precise occasion to a year-round native bridal vogue useful resource. Additionally, Lawrence makes SEO consulting a cornerstone of his advertising company with behind the scenes evaluations and fixes, optimized key phrase content material and enhancements to his shoppers’ Google Business profiles.
Lawrence has additionally launched into two new tasks. He is concerned with Lieutenant Governor Billy Nungesser and self-proclaimed New Orleans “Ambassador of Romance” Tony Talavera in bringing extra vacation spot wedding business to Louisiana. And he has put collectively a Facebook Group and fundraising effort, Wedding Industry for Ukraine, to convey professionals and influencers collectively to debate methods to construct consciousness and elevate funds for humanitarian group Nova Ukraine.
Brian Lawrence
BrianLawrence.com
+1 201-446-1038
[email protected]
