Vadodara, April 3, 2023: Wardwizard Innovations and Mobility Ltd., one of India’s leading
manufacturers of electric two-wheelers under the brand name “Joy e-bike’, has announced
onboarding the famous Bollywood duo, Saif Ali Khan and Kareena Kapoor Khan as its brand
ambassadors.
This move comes in the way of escalating the brand’s visibility across the masses. Under the
agreement the Bollywood duo will be seen promoting a range of products from Joy E-Bike
through commercials and other branding activities.
During the period of association, the glamorous and powerful image of the couple will
complement the lifestyle and lively products that Joy E-bike has to offer to its customers. Their
mass appeal will add more value to the brand reputation and bring the products to life on screen.
Speaking about the collaboration, Mr. Yatin Gupte, Chairman and Managing Director of
Wardwizard Innovations Mobility Ltd., said, “We are pleased to onboard Mr. Saif Ali Khan
and Mrs. Kareena Kapoor Khan as brand ambassadors to endorse our robust, stylish and
classic range of products which perfectly match their personality. Their presence will facilitate
our efforts of reaching out to a wide consumer base and satisfying their evolving needs and
requirements. We, at Wardwizard, are making consistent efforts to offer products that today’s
style-conscious consumers want to improve their style statement. This collaboration will fuel our
passion to create and provide stylish products to consumers and strengthen our bond with
them.”
Wardwizard has recently launched its new retro-style electric classic, MIHOS, and will be
aggressively moving towards overhauling product portfolio in FY 2023–24. Furthermore, the
company has commenced operations of its 1 GWh battery production line and has plans to
expand its R&D operations and production of electronic components in its EV Ancillary Cluster.
