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VUSE AND THE McLAREN F1 TEAM MARK SECOND YEAR OF CHAMPIONING EMERGING ARTISTS WITH A CAR LIVERY THAT GOES BEYOND SPEED
ABU DHABI, United Arab Emirates , Nov. 16, 2022 /PRNewswire/ — Introducing Anna Maria Aoun aka Anna Tangles, the up-and-coming Lebanese artist behind the McLaren automotive livery on the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2022. This 12 months’s unique livery celebrates the limitless energy of creativity and the sensation of liberation it brings.
Anna Tangles is the most recent artist to participate in Vuse, the no.1 world vape model*, and The McLaren F1 Team’s Driven by Change initiative, which provides unparalleled alternatives within the elite world of motorsport to underrepresented creatives. Through her linear art work and designs, Anna strives to empower artists from all walks of life to see no limits to their very own creativity.
Building on the legacy of 2021 Driven by Change livery artist, Rabab Tantawy, the design for the 2022 McLaren livery has been impressed by Anna’s personal private journey, the place she switched her day-to-day workplace job to observe her goals and dedicate her life to creating artwork. The ever-changing formation of strains within the unique piece of art work on the livery represents the sensation of liberation, calm and focus that creativity brings, as she’s guided by the pen on the web page. Infused with the enduring papaya and blue colourway of The McLaren F1 group, Anna equates the strains in her artwork to the circuit monitor and a way of calm and focus not dissimilar to the zone drivers enter earlier than and through every race.
Anna Tangles feedback: “As a lifelong F1 fan, I never believed that I would one day have my artwork showcased at a Grand Prix – and it’s all thanks to Driven by Change. I dedicate my spare time to training and encouraging other artists, particularly other Middle Eastern female creatives, to embrace their passion and skills, and so it’s a privilege to be a part of a community that supports the same ambition of empowering underrepresented artists in this way.”
Mirroring the spirit of the Driven by Change initiative, Anna strives to forge a path of transparency and to make artwork accessible to all by the assist she offers to her native artistic neighborhood. She shares recommendation, learnings and methods with artists trying to discover their creativity, embrace focus, and unleash their potential by her workshops and mentorships, which is the place she solid a bond with Rabab Tantawy, who continues to encourage Anna and her work.
John Beasley, Group Head of Brand Building, BAT, feedback: “Driven by Change was designed to build legacy, and we could not be prouder that our 2021 artist, Rabab identified Anna to carry on that legacy of creativity and change. Anna embodies the Driven by Change ethos, and it’s great to see an original piece of her artwork have its time to shine on one of the world’s fastest-moving canvases. We’re extremely excited to see what the future holds for Anna and to uncover future artists for her to pass the paintbrush to.”
The Driven by Change initiative champions underrepresented artists throughout the globe and provides creatives an unparalleled alternative to leverage the worldwide platform of motorsports to showcase their artistic works. The 2022 automotive livery art work is a celebration of the range of creativity that has been dropped at the world of motorsport by Vuse and The McLaren F1 Team and their persevering with legacy into 2023.
To uncover extra about Anna’s story and the Driven by Change initiative go to Vuse and Anna’s social channels.
*Based on Vype/Vuse estimated worth share from RRP in measured retail for vapour (i.e. complete vapour class worth in retail gross sales) in key vapour markets: USA, Canada, France, UK, Germany as of May 2022
Notes to Editors:
About BAT
BAT is a number one, multi-category shopper items business with a function to construct A Better Tomorrow™ by decreasing the well being influence of its business by providing a higher alternative of satisfying and fewer dangerous merchandise for grownup shoppers.
The firm continues to be clear that flamable cigarettes pose severe well being dangers, and the one strategy to keep away from these dangers is to not begin or to stop. BAT encourages those that would in any other case proceed to smoke to modify utterly to scientifically-substantiated, reduced-risk options*†. In order to ship this, BAT is reworking into a very consumer-centric multi-category shopper merchandise business.
BAT’s ambition is to have 50 million shoppers of its non-combustible merchandise by 2030 and to generate £5billion of New Categories income by 2025. BAT has set stretching ESG targets together with attaining carbon neutrality for Scopes 1 & 2 by 2030 and eliminating pointless single-use plastic and making all plastic packaging reusable, recyclable or compostable by 2025.
BAT employs over 52,000 individuals and operates in over 175 nations. The BAT Group generated income of £12.87 billion within the first half of 2022 and revenue from operations of £3.68 billion.
The firm’s Strategic Portfolio is made up of its world cigarette manufacturers and a rising vary of reduced-risk*† New Category tobacco and nicotine merchandise and conventional non-combustible tobacco merchandise. These embody vapour, tobacco heating merchandise, trendy oral merchandise together with tobacco-free nicotine pouches, in addition to conventional oral merchandise similar to snus and moist snuff. In the primary half of 2022, we had 20.4 million shoppers of our non-combustible merchandise, an increase of two.1 million on full 12 months 2021.
*Based on the burden of proof and assuming an entire change from cigarette smoking. These merchandise will not be danger free and are addictive.
† Our merchandise as offered within the US, together with Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are topic to Food and Drug Administration (FDA) regulation and no reduced-risk claims shall be made as to those merchandise with out FDA clearance.
About McLaren Racing
McLaren Racing was based by New Zealand racing driver Bruce McLaren in 1963. The group entered its first Formula 1 race in 1966, since then McLaren has received 20 Formula 1 world championships, greater than 180 Formula 1 grands prix, the Indianapolis 500 3 times, and the Le Mans 24 Hours at its first try.
The group competes within the FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, the NTT INDYCAR Series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist, and the Extreme E Championship with Emma Gilmour and Tanner Foust. McLaren will compete in Season Nine of the FIA Formula E World Championship in 2022/23.
McLaren was the primary F1 group to be awarded the Carbon Trust Standard in 2010 and has retained it since on a bi-annual foundation, most lately in February 2021. The group was additionally the primary in F1 to be given the FIA Sustainability Accreditation Award at a three-star stage in 2013 as a part of the FIA Environmental Certification framework, earlier than turning into a signatory to the UN Sports for Climate Action Commitment in 2021.
Photo – https://mma.prnewswire.com/media/1947393/VUSE.jpg
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