Volkswagen Group is strengthening its U.S. leadership staff to speed up its formidable progress strategy in North America. As a part of its NEW AUTO strategy, the Group goals to leverage the transformation to electrical autos (EVs) in the area with a broad product portfolio and the set-up of a brand new firm to enter the all-electric pickup area. Scott Keogh, President and CEO of Volkswagen Group of America, has been appointed President and CEO of Scout, an impartial firm that’s being established in the U.S. Pablo Di Si, Executive Chairman of Volkswagen South American Region, will assume leadership of Volkswagen Group of America, and CEO of Volkswagen North American Region. The leadership adjustments will take impact September 1.
Building on the EV momentum in the U.S., Volkswagen Group plans to roll out the broadest electrified portfolio in the North American market. By the last decade’s finish, Volkswagen Group firms intention to supply greater than 25 BEV fashions to American customers. Volkswagen will quickly begin localized manufacturing of its all-electric ID.41 compact SUV in Chattanooga, which is able to assist meet excessive buyer demand in the market. In addition, the Group will construct up devoted EV capabilities in engineering, analysis and improvement, meeting, elements manufacturing, and robust provider partnerships.
The market‘s transformation to EVs additionally offers a historic likelihood to enter the marketplace for all-electric pick-ups. To that finish, Volkswagen AG in May determined to arrange a separate firm, constructing on the enduring Scout model, to develop and manufacture a “true American” electrical rugged SUV and pickup-truck model in the U.S. Entering the market will assist Volkswagen AG to ship on its progress ambitions aimed toward doubling the market share of Group firms in the U.S.
„Scott Keogh and Pablo Di Si each have performed key roles in turning across the companies in their respective areas, North America and South America,“ stated Volkswagen Group CEO Herbert Diess and added: „In their future positions, they are going to be pivotal in serving to the Group seize the historic market alternatives in the U.S., taking our progress strategy in the area to the following degree.“
Keogh will flip over his obligations for Volkswagen Group of America operations to senior administration of Volkswagen Group of America in order to focus solely on the event of Scout. Di Si assumes his new position of President and CEO of Volkswagen Group of America, and CEO of Volkswagen North American Region, on September 1. His succession in Volkswagen South America shall be introduced in the close to future.
As President and CEO of Volkswagen Group of America, Keogh led the corporate’s return to profitability for the primary time in years, serving to sellers notice substantial revenue progress whereas navigating COVID-19 and provide chain challenges. He’s additionally been driving the Group’s electrical mobility push and has been instrumental in bringing the VW ID.4, ID. Buzz2 and Audi e-tron to market in North America.
Di Si has led the corporate’s return to profitability in the Latin America marketplace for the primary time in years, selling probably the most important launch of latest merchandise in its historical past tailor-made to the area’s wants. He additionally led a restructuring centered on cultural transformation, creating new business fashions, accelerating digitalization, and enhancing consumer satisfaction. Volkswagen turned the chief in the A0 SUV section in Brazil, and the model stays the most important producer and exporter of sunshine autos in the nation.
Scott Keogh has intensive expertise in the automotive trade. He started his profession in 1995 as normal supervisor of promoting communications for Mercedes-Benz USA. Keogh joined the Volkswagen Group in 2006 as Chief Marketing Officer at Audi of America, Inc. In 2012, he assumed the position of President and CEO at Audi of America. Scott Keogh was appointed President and CEO of Volkswagen Group of America. and Head of the Volkswagen Brand in North America in 2018. Keogh holds a B.A. Degree at Hobart and William Smith Colleges.
Pablo Di Si started his profession at Volkswagen Group in 2014 as President & CEO at Volkswagen Argentina and took over the place of President & CEO of Volkswagen Brazil and Latin America in 2017. Recently, he was appointed Executive Chairman of Volkswagen South American Region. Previously, he held key positions in finance and business improvement each in the U.S. and in Brazil with the Fiat Chrysler Group, Kimberly-Clark and Monsanto. A graduate of Harvard Business School, he holds a M.B.A in
International Management on the Thunderbird School of Management and a Degree in Accounting on the Northwestern University. Pablo additionally earned a B.A. in Business Administration with main in Finance on the Loyola University of Chicago.
1 ID.4: Power consumption in kWh/100 km (NEDC): mixed 14.8; CO2 emissions in g/km: mixed 0; Efficiency class: A+++.
2 ID. Buzz Pro: Power consumption in kWh/100 km: mixed 18.9 (NEDC); mixed 21.7–20.6 (WLTP); CO2 emissions mixed in g/km: 0; effectivity class: A+++.
